Sr. Marketing Specialist, Open Channel (1 year contract)
At a glance
Senior General Marketing role at Shiseido. Taipei.
Pay not stated Marketing Specialist salary
growthroles summary, based on the employer's posting.
What you'll do
- Set yearly, seasonal and launch plans, then manage products from market assessment through launch and follow-up improvements
- Turn consumer, social and market signals into campaigns across online and offline channels, including engaging consumer experiences
- Coordinate Sales, SCM, E-commerce, Communications, Digital and agencies to deliver campaigns and launches
- Manage A&P spending, shift resources toward effective activity and plan campaigns that grow hero products
- Present proposals and business reviews in English while coordinating plans with Japan and SAPAC stakeholders
What you bring
- A bachelor’s degree or higher in marketing, business, communications or a related discipline
- Three to five years in marketing, brand or product management, ideally in beauty, FMCG, consumer brands or an IMC agency
- Hands-on experience launching products and improving commercial performance
- Strong knowledge of Taiwanese consumers, social platforms and beauty-market trends
- Strong English skills for writing presentation decks and delivering business presentations
Who this fits
You’ll suit work that combines commercial planning, consumer insight and campaign delivery in a lean-resource, fast-moving setting. The role is based in Taipei and is a one-year contract. You’ll work across Taiwan, Japan and SAPAC teams; Japanese language ability is a plus.
From the employer
This role:
Own and drive Open Channel brand growth by developing innovative product, communication, and consumer engagement strategies that strengthen brand relevance among Taiwanese consumers.
The role is expected to thrive in a lean-resource environment, proactively identifying opportunities, transforming consumer and market insights into actionable plans, and delivering strong commercial outcomes through creative and impactful execution.
As a key bridge between Taiwan, Japan, and SAPAC teams, the position requires strong collaboration, communication, and presentation capabilities to influence stakeholders and drive business results.
Key Responsibilities:
1. Product & Business Management
• Develop and execute annual, seasonal, and launch strategies aligned with brand and category objectives.
• Own end-to-end product lifecycle management from market opportunity assessment to launch execution and post-launch optimization.
• Identify growth opportunities and recommend initiatives to accelerate brand penetration and market competitiveness.
2. Consumer & Brand Building
• Translate consumer, social media, and market insights into innovative marketing initiatives and engaging consumer experiences.
• Develop integrated 360° marketing campaigns across offline and online touchpoints to maximize brand visibility and business impact.
• Continuously explore emerging beauty, lifestyle, social media, and youth culture trends to identify opportunities relevant to the brand.
3. Project Management & Execution
• Lead cross-functional collaboration among Sales, SCM, E-commerce, Communication, Digital, and external agencies to ensure flawless execution.
• Manage A&P investment, optimize resource allocation, and maximize campaign effectiveness and ROI under limited resources.
• Drive hero product growth through effective portfolio management and strategic campaign planning.
4. Regional Communication
• Act as the primary contact with Japan brand holders and SAPAC stakeholders.
• Prepare and deliver marketing proposals, business reviews, and strategy presentations in English.
• Coordinate daily communication and project alignment with overseas stakeholders to ensure timely execution and successful launches.
Requirements:
• Bachelor's degree or above in Marketing, Business, Communications, or related disciplines.
• 3-5 years of marketing, brand management, or product management experience, preferably within beauty, FMCG, consumer brands or IMC agency.
• Proven experience in managing new product launches and driving commercial performance.
• Strong understanding of Taiwan consumer trends, social media, and beauty market dynamics.
• Passionate about Japanese beauty, culture, lifestyle trends, and consumer behavior.
• Experience working with regional or global stakeholders is a plus.
Other Qualifications:
Strategic & Commercial Thinking
• Strong analytical and commercial acumen with the ability to convert insights into actionable growth strategies.
• Ability to balance creativity and business objectives to drive measurable results.
Innovation & Consumer Centricity
• Naturally curious, trend-sensitive, and highly engaged in social media and youth culture.
• Deep understanding of Gen Z and young consumer trends, social platforms, emerging culture, and viral content dynamics.
• Able to generate innovative ideas and identify opportunities even under limited resources and budget constraints.
• Continuously seeks new approaches to improve brand relevance and consumer engagement.
Agility & Ownership
• Self-motivated, entrepreneurial mindset with a strong sense of ownership.
• Comfortable working in a fast-paced and ambiguous environment.
• Resilient, adaptable, and willing to take on challenges beyond routine responsibilities.
Communication & Collaboration
• Strong stakeholder management and cross-functional collaboration skills.
• Excellent presentation and storytelling capabilities.
• Able to influence diverse stakeholders through data, insights, and clear communication.
Language
• Strong English communication skills, both written and verbal.
• Able to independently prepare English presentation decks and conduct business presentations in English.
• Japanese language capability is a strong plus.
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