Assistant Vice President, Specialist, Brand & Business Marketing-Business, Corporate Banking, Marketing

Dbs Open · verified Sep 21, 2026

Taipei Full-time VP General Marketing

At a glance

Leadership General Marketing role at Dbs. Taipei · full-time.

Pay not stated General Marketing salary

RoleGeneral Marketing

SeniorityVP

LocationTaipei

EmploymentFull-time

PostedSep 7, 2026 · 2w ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build multi-channel campaigns across digital, content, social media and events to generate engagement, awareness and leads
Turn Corporate Banking, Cash Management and cross-border payment priorities into product marketing and go-to-market plans
Create sales kits, pitch books and client materials that explain product value to frontline teams and prospects
Measure campaign and event results, then improve effectiveness and return while controlling agency budgets
Align Sales, Product, Digital, Communications, Legal and Compliance stakeholders around marketing initiatives

What you bring

At least seven years in marketing, communications or a related field, with B2B marketing and events experience preferred
A bachelor’s degree in business, marketing, communications or a related discipline
Fluency in both English and Chinese, including strong written and spoken communication
Experience with digital marketing platforms, agency management, integrated campaigns and emerging technologies such as Generative AI
A working understanding of Corporate Banking, Cash Management or cross-border payments is preferred

Who this fits

You’ll suit this role if you can connect business priorities to practical marketing, sales enablement and client communications. It calls for senior cross-functional collaboration across business, product and support teams, with strong analytical, commercial and execution skills. The role is based in Taipei at Honhui A-12F and is a full-time position.

From the employer

Role Overview

Drive Corporate Banking business growth through integrated marketing, digital engagement, and sales enablement. Partner closely with Product and Sales team to develop effective marketing strategies that strengthen client engagement and acquisition across with Corporate Banking and Cash Management solutions, including cross-border payment solutions.

Key Responsibilities

1. Integrated Marketing

Develop and execute multi-channel marketing strategies to drive brand awareness, client engagement, business opportunities and lead generation.
Lead end -to end marketing campaigns across digital, content , social media, events and other relevant channels, leveraging emerging technologies such as AI/ AEO where appropriate.
Work closely with internal stakeholders and external agencies to deliver effective and timely marketing initiatives.

2. Corporate Banking & Product Marketing

Translate Corporate Banking client needs and business priorities into effective marketing strategies, with a focus on Cash Management and Payment solutions, including IDEAL, GlobeSend.
Partner with Product and Sales teams to develop compelling product propositions and go-to-market plans.

3. Sales Enablement

Develop sales kits, pitch books and client-facing materials to support frontline teams and new business opportunities.
Craft clear and compelling client messages that effectively communicate product value propositions and benefits.

4. Performance & Budget Management

Track & analyze campaign and event performance, using data and insights to optimize marketing effectiveness and ROI.
Manage marketing agencies and budgets with strong cost discipline and governance.

5. Stakeholder & Communications Management

Collaborate closely with Sales, Product, Digital, Communications, Legal & Compliance and other stakeholders to ensure alignment with business objectives.
Lead content development and submissions for internal communications and Product Marketing initiatives.

Qualifications

7–10 years of relevant experience in Marketing, Communications or related fields, preferably with strong exposure to B2B marketing and events management.
Bachelor’s degree in Business, Marketing, Communications or a related discipline.
Good understanding of Corporate Banking Products, Cash Management and/or Cross-Border Payments is preferred.
Strong understanding of the digital marketing, media and social platforms with experience managing agencies and integrated marketing campaign.
Proven experience in sales enablement, project management and stakeholder management, with the ability to translate business objectives into actionable marketing initiatives.
Strong leadership and collaboration skills, with the ability to work effectively across business, product and support functions.
Familiar with digital marketing tools, platforms and emerging technologies, including Generative AI, and the ability to apply them to enhance marketing effectiveness & productivities.
Strong analytical, communication, problem-solving and execution skills, with a commercial and results-oriented mindset.
Fluent in English and Chinese, with strong written and verbal communication skills.

Location:

Honhui A-12F

Job:

Marketing and Communications

Schedule:

Regular

Employee Status:

Full time