Senior Manager, Social Media
Senior Social Media role at shadow. New York · $90,000–$120,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Build and run social strategies, calendars, and copy for agency clients
- Manage SHADOW’s daily social channels and route content for review
- Coordinate assets, production timelines, photoshoots, video work, and user-generated content
- Create briefs, mood boards, and shot lists while guiding social content production
- Turn monthly social analytics into recommendations for the AVP, Social
What you bring
- Six to eight years of hands-on social media marketing experience, including agency work
- Strong command of social platforms and platform-specific content optimization
- Versatile writing skills across different client voices, audiences, and projects
- Highly organized project management skills with the ability to react to live events and conversations
- Ability to turn social performance data into practical growth strategies
Who this fits
You’ll suit an agency-facing senior role that combines client communication, social strategy, writing, analytics, and content production. The position is based in New York and uses a hybrid schedule with one to three office days each week, depending on the role. You’ll work closely with the AVP, Social and collaborate across agency teams.
From the employer
SHADOW is seeking a Senior Social Media Manager who will lead the charge in developing and executing dynamic social media strategies for both our agency and its clients. This pivotal role reports directly to the AVP, Social serving as a primary client liaison. The ideal candidate is a self-starter, exceptionally organized, and possesses a flair for creativity, backed by 6-8 years of hands-on experience in social media marketing including within an agency environment.
What You Bring:
- Social Media Expertise: Proficiency across social platforms is second nature to you. You possess an innate understanding of content optimization strategies tailored to each platform, coupled with a keen awareness of how brands leverage social media for effective communication. Your creativity, wit, and passion for pop-culture set you apart.
- Exceptional Writing Skills: You're not just a wordsmith; you're a chameleon with words. Your ability to adapt tone and voice to suit diverse clients, projects, and audiences is unparalleled. Your writing is not only compelling but resonates with audiences on a deeper level.
- Agility and Organization: Your approach to project management is nothing short of meticulous. You thrive in fast-paced environments and possess the agility to swiftly respond to real-time events and social conversations.
- Collaborative Spirit: Social media intersects with various disciplines, and you excel in cross-functional collaboration. Your ability to work seamlessly across teams within the agency is a testament to your team-oriented mindset.
- Data-Driven Insights: Numbers don't intimidate you; they empower you. You have a knack for translating social metrics into actionable strategies that foster follower growth, whether it involves refining content design, enhancing engagement tools, or optimizing content calendars. Additionally, familiarity with Adobe Creative Suite or similar editing tools is preferred.
What You Do:
- Client Social Strategy: Spearhead the development and execution of robust social media strategies for a diverse portfolio of agency clients. This includes crafting comprehensive content calendars and captivating copy across platforms such as Instagram, Facebook, Pinterest, TikTok, and X.
- SHADOW Social Presence: Take the reins on managing day-to-day activities for the agency's social accounts. This involves conceptualizing content calendars, coordinating asset acquisition with relevant teams, crafting compelling copy, and collaborating closely with the AVP, Social for feedback and approval.
- Content Management: Act as the linchpin between in-house client teams and SHADOW's internal departments to streamline content inventory and timelines. This entails ensuring the timely delivery of brand assets, coordinating internal photoshoots and video productions, and curating user-generated content as per the content calendar.
- Content Creation: Lead the development of creative briefs, including mood boards and shot lists, to guide content creation initiatives. Project manage select aspects of content creation in collaboration with the Creative team, including social video editing and story tile creation. Additionally, stay abreast of emerging social trends and content inspirations to keep our strategies fresh and innovative.
- Reporting & Analysis: Compile comprehensive analytics into draft monthly reports, complete with actionable insights for review by the AVP, Social.
A quick note: This job description is meant to provide an overview of the role and its core responsibilities, but it’s not a complete list of everything the position may involve. As our teams and business continue to grow, responsibilities may shift and evolve based on company and client needs.
Annual Compensation
$90K - $120K (commensurate with experience)
What We Provide:
- Medical + dental + vision insurance
- Generous PTO and paid holidays
- Dedicated mental health days
- Unlimited sick time
- Give Back. We want SHADOWs to extend their hearts and give back to their various communities and interests, on the clock! We offer 40 hours of paid VTO annually (voluntary time off)
- 401(k) retirement plan with matching
- Pre-tax commuter and healthcare benefits
- 12 weeks paid leave for new parents
- Individualized career mapping
- Summer Fridays (early close Fridays Memorial Day - Labor Day)
- Hybrid work schedule (1-3 days in office per week, depending on role)
While SHADOW intends to maintain these employee benefits, the Company reserves the right to modify, amend or terminate these benefits at any time and for any reason.
Additional Information
SHADOW promotes a diverse and high performing company culture. SHADOW is dedicated to providing equal opportunities to all qualified persons, and to recruit, hire, train, promote, and compensate persons in all jobs without regard to race, color, religion, sex, national origin, disability, or sexual orientation.
All your information will be kept confidential according to EEO guidelines.