Social Media Lead, Developer Audience

Datadog datadoghq.com Open · verified Sep 22, 2026

New York Full-time Senior Social Media

At a glance

Senior Social Media role at Datadog. New York · full-time · $139,000–$164,000 base.

SalaryStated by Datadog

$139,000 – $164,000

Base salary for this role, in USD per year, as published in the posting.

This role, from DatadogOur estimate for the market: $101,250–$150,716Median $121,000

Above the market median of $121,000 for senior social media roles in New York.

Worked out from 14 postings that stated pay, median $121,000. Last updated Sep 22, 2026.

RoleSocial Media

SenioritySenior

LocationNew York

EmploymentFull-time

Base pay$139,000–$164,000

PostedAug 3, 2026 · 7w ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set the voice, editorial bar, and publishing rhythm for Datadog’s developer channels on X and LinkedIn
Grow Datadog’s presence across Reddit, YouTube, Discord, Bluesky, dev.to, Hacker News, and other relevant communities
Turn releases, changelogs, and industry developments into developer-focused content, including event programming
Connect published content to trials and signups, then run hypothesis-driven tests and review the results
Mobilize Datadog engineers and outside developers while monitoring market conversation for product and growth teams

What you bring

A track record of building an audience and proving content influenced outcomes beyond reach
Distinctive writing skills and the judgment to create for a specific audience rather than merely describe it
Comfort with tools, automation, content workflows, platform choices, and changing tactics when results shift

Who this fits

This suits a builder who wants a growth role inside the Product organization rather than a conventional marketing position. Your background can come from tech, consumer, sports, entertainment, media, engineering, growth, marketing, B2C, or another field, as long as you can show what you shipped and what changed. The role is based in New York, NY, with product and engineering peers and direct access to the developer audience.

From the employer

Social Media Lead, Developer Audience

Reports to: Head of Developer Growth · New York, NY

NOTE: This is not a traditional marketing role, it's a growth role that reports into the Product org.

We're hiring someone to speak to, and interact with, our developer audience the way the best consumer brands build audiences, with a real voice, a point of view, and the speed to act on both. You'll own where and how we show up in the places developers actually spend time, run our developer social channels, expand into new ones, and build the tooling and measurement behind it.

This is a builder role, not simply a coordination role.

What you'll own

Own the voice, editorial standard, and publishing cadence for Datadog's developer channels (@datadogdevs on X, Datadog Developers on LinkedIn)
Expand into the places developers actually spend time: Reddit, YouTube, Discord, Bluesky, http://dev.to , Hacker News, and whatever you make the case for.
Turn shipped engineering work into things people want to read and watch. Releases, changelogs, topical industry news, and more.
Build the attribution model connecting what you publish to trials and signups
Run real experiments: a hypothesis, a readout, and the willingness to move forward if something doesn’t work out as expected
Lead the developer content engine around events
Get other people posting - Datadog engineers under their own names, and developers outside the company. Hear from real peers in the space.
Track what developers are saying about us and our competitors, and route it back to product and growth

Who you are

You've grown an audience
You can point to outcomes your content moved, not just reach
You're a strong writer with a distinctive voice, and you know the difference between writing about an audience and writing for one
You have opinions about formats, platforms, and pacing, and you change them when the algorithms demand it
You know what ships now and what needs a second set of eyes
You're a vibe poster (or coder) and you know how to build hype
You're comfortable with tools and automation, and you'd rather build a workflow than repeat a task

Background is open. Tech, consumer, sports, entertainment, media. It doesn't matter whether you came from engineering, growth, marketing, B2C, or something unrelated. Show us what you shipped and what it moved.

Preferred: short-form video you produced yourself, an existing audience of your own, prior work with a technical or enthusiast audience, comfort on camera, and ideas about what to build with other teams, partners, and integrations.

What we provide

This role sits in the Product org, so you'll have product and engineering peers, the flexibility to make asks, move quickly, and work directly with the audience we're trying to reach.

Datadog offers a competitive salary and equity package, and may include variable compensation. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. In addition, Datadog offers a wide range of best in class, comprehensive and inclusive employee benefits for this role including healthcare, dental, parental planning, and mental health benefits, a 401(k) plan and match, paid time off, fitness reimbursements, and a discounted employee stock purchase plan.

The reasonably estimated yearly salary for this role at Datadog is:$139,000—$164,000 USD

About Datadog:

Datadog is the leading observability and security platform for the AI era, providing businesses with unified visibility across the technology stack to manage complexity at scale. It brings applications, infrastructure, data, models, and security into one place, using AI to detect and resolve issues before they impact customers. Trusted globally by Fortune 500 companies and high-growth AI leaders, Datadog enables businesses to move faster with clarity and confidence. Learn more about #DatadogLife on Instagram, LinkedIn, and Datadog Learning Center.

Equal Opportunity at Datadog:

Datadog is proud to offer equal employment opportunity to everyone regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, and other characteristics protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. Here are our Candidate Legal Notices for your reference.

Datadog endeavors to make our Careers Page accessible to all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please complete this form. This form is for accommodation requests only and cannot be used to inquire about the status of applications.

Privacy and AI Guidelines:

Any information you submit to Datadog as part of your application will be processed in accordance with Datadog’s Applicant and Candidate Privacy Notice. For information on our AI policy, please visit Interviewing at Datadog AI Guidelines.