Startups Marketing Lead
At a glance
Senior General Marketing role at Sentry. San Francisco · full-time · $190,000–$220,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Represent Sentry at accelerator events and founder gatherings, and create events that give founders a reason to attend
- Build partnerships with accelerators, incubators, VC teams and startup deal platforms, packaging benefits around startup credits
- Showcase participating startups through case studies, launch announcements, social content and video
- Run applications, eligibility, credits and onboarding, while adjusting the offer to meet startup needs
- Move early-stage companies from the free plan through credits toward active paid use
What you bring
- At least seven years in marketing, growth or partnerships, including substantial work with early-stage startups
- You have launched a program from scratch rather than taking over an established one
- You have worked across growth, brand, community and partnerships, and know developer tools or B2B SaaS
- You have managed accelerator, VC or deal-platform relationships and delivered results
Who this fits
This senior role suits a hands-on marketer who can build programs from the ground up, move quickly and combine growth work with founder-facing relationship building. You’ll work across Growth, Product Marketing and DevEx, report to the Head of Enterprise Marketing, and the role is hybrid in San Francisco.
From the employer
About Sentry
Software runs the world and the pace is faster than ever. Sentry helps developers fix errors and performance issues before users notice, so teams can spend less time firefighting and more time building.
Trusted by 200,000+ organizations, Sentry is today’s application monitoring standard and our team is building its AI-native future.
About the Role
Sentry already has a startup program: credits, partner deals with YC and a16z, a landing page with a terminal theme that developers actually think is cool. What we don't have is someone whose full-time job is making this program a real growth engine.
That's this role. You'll own startup marketing end-to-end: the partner ecosystem, the community presence, the acquisition programs, the brand in rooms full of founders and early engineers. You'll take what exists today and turn it into something that makes Sentry the default monitoring choice for every new company shipping code.
This role reports to the Head of Enterprise Marketing (yes, we get how this can be confusing, but she’s pretty cool) and works across Growth, Product Marketing, and DevEx. You'll have real autonomy to shape the strategy and build programs from scratch – but you'll also need to execute quickly, (kind of – we can explain more) measure what works, and kill what doesn't.
In this role you will
Be the face of Sentry for Startups. Represent Sentry at YC Demo Day, accelerator demo days, founder dinners, and SF and NY Tech Week. Partner with our events team to design founder-focused events worth showing up to. Build relationships with the people building the next generation of companies
Bring the partner program into existence. Turn our YC and a16z Speedrun type programs into a real partner program across accelerators, incubators, VC platform teams, and startup deal aggregators. Bundle partner benefits into one offer that makes Sentry's credits program a no-brainer inclusion in every startup perks stack.
Tell the builder stories and to establish the Sentry for Startups brand. Showcase the companies in our program with case studies, launch shoutouts, social, video. Founders and early engineers don't read whitepapers (we don't write them either).
Run the program. Own day-to-day program ops: applications, eligibility, credits, onboarding, etc. Evolve the credits structure and advocate for what startups actually need from Sentry. .
Own the startup acquisition funnel. Design programs that move early-stage companies from free plan → credits → active and successful paid.
You'll love this job if you
You've built a startup marketing or partnerships program at a company that sells to developers or technical teams, and you did it from close to zero.
You're a growth marketer who also knows how to work a room. You can run a paid campaign and also have a genuine conversation with a founder at a YC demo day afterparty.
You think Sentry's startup help center page that says "Open a DM to your best developer friend and type 'hey is Sentry good?'" is the right energy for this audience.
You'd rather launch something scrappy on Monday than present a polished deck about it on Friday.
Your career path has a few unexpected turns in it, and you think that makes you better at this job, not worse.
Qualifications
7+ years in marketing, growth, or partnerships, with significant time spent working with or inside early-stage startups
Experience building programs from scratch – not inheriting and optimizing, but actually standing something up
Track record of working across growth, brand, community, and partnerships (not just one lane)
Familiarity with the developer tools or B2B SaaS ecosystem
Experience managing partner relationships (accelerators, VCs, deal platforms) and getting real results from them
Bonus: you came to marketing from somewhere unexpected – operations, policy, legal, engineering, and it gives you a different lens on the work
Equal Opportunity at Sentry
Sentry is committed to providing equal employment opportunities to its employees and candidates for employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other legally-protected characteristic. This commitment includes the provision of reasonable accommodations to employees and candidates for employment with physical or mental disabilities who require such accommodations in order to (a) perform the essential functions of their jobs, or (b) seek employment with Sentry. We strive to build a diverse team, with an inclusive culture where every teammate can thrive. Sentry is an open-source company because we believe that everyone, everywhere, should have the ability and tools to make great software. Software should be accessible. That starts with making our industry accessible.
If you need assistance or an accommodation due to a disability, you may contact us at accommodations@sentry.io.
Want to learn more about how Sentry handles applicant data? Get the details in our Applicant Privacy Policy.
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