Senior Enterprise Product Marketing Manager
Senior Product Marketing role at Sentry. San Francisco · full-time · $150,000–$180,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll shape enterprise messaging, positioning, sales assets, and content for key buyer groups
- You’ll equip sales with competitive battlecards, positioning tools, deal analysis, and training
- You’ll grow advocacy, case study, and advisory board programs that prove customer impact
- You’ll support enterprise campaigns with narratives grounded in buyer needs and customer evidence
- You’ll respond to field needs, support key opportunities, and improve enablement from feedback
What you bring
- You have four to six-plus years in product or enterprise marketing, focused on messaging and positioning
- You have demonstrated experience equipping sales teams with enablement materials and collateral
- You communicate effectively in writing and conversation with senior technical and business stakeholders
Who this fits
You’ll thrive if you enjoy creating programs from the ground up, influencing competitive sales efforts, and turning technical subjects into clear stories for developers and executives. You’ll combine strategic judgment with hands-on delivery while working across Sales, Product Marketing, Integrated Marketing, and GTM teams. This is a hybrid role based in San Francisco.
From the employer
About Sentry
Software runs the world and the pace is faster than ever. Sentry helps developers fix errors and performance issues before users notice, so teams can spend less time firefighting and more time building.
Trusted by 200,000+ organizations, Sentry is today’s application monitoring standard and our team is building its AI-native future.
As an Enterprise Marketing Manager, you’ll own how Sentry is positioned to buyer personas in core audience segments across competitive deals, customer proof, and enterprise campaigns.
This role is deeply focused on enablement and storytelling. You’ll partner closely with Sales, Product Marketing, and Integrated Marketing to ensure Sentry is positioned to win in competitive environments and supported by credible customer programs and narratives.
In this role you will
Create and deliver enterprise messaging and positioning by producing core narratives, sales assets, and content that clearly articulate Sentry’s value to buyer personas.
Lead competitive sales enablement, including battlecards, positioning frameworks, win/loss analysis, and sales training that improves performance in strategic deals.
Build and scale customer programs, including advocacy, case studies, and advisory boards that demonstrate credibility and impact at scale.
Support enterprise campaigns with strong narratives and content, partnering with Integrated Marketing and Product Marketing to ensure campaigns reflect buyer needs, competitive context, and customer proof.
Partner closely with GTM teams on execution, responding to field needs, supporting key opportunities, and continuously improving enterprise enablement based on feedback and results.
You’ll love this job if you
Are a go-getter who enjoys ideating and building programs from the ground up.
Get excited when working with Sales and enjoy influencing competitive sales cycles.
Enjoy building customer programs that demonstrate credibility, scale, and business impact.
Nerd out on distilling complex technical topics into clear, compelling narratives for developers and executives.
Thrive when balancing strategic thinking with hands-on execution.
Qualifications
4-6+ years in product marketing or enterprise marketing developing messaging and positioning
Proven experience supporting sales teams with enablement and collateral
Excellent written and verbal communication skills, with confidence engaging senior technical and business stakeholders
Bonus: Experience marketing developer tools, observability, or infrastructure platforms in competitive markets
The base salary range (or hourly wage range, if applicable) that Sentry reasonably expects to pay for this position is $150,000 to $180,000. A successful candidate’s actual base salary (or hourly wage) amount will be determined by a variety of relevant factors including, without limitation, the candidate’s work location, education, work and other relevant experience, skills, and job-related knowledge. A successful candidate will be eligible to participate in Sentry’s employee benefit plans/programs applicable to the candidate’s position (including incentive compensation, equity grants, paid time off, and group health insurance coverage). See Sentry Benefits for more details about the Company’s benefit plans/programs.
Equal Opportunity at Sentry
Sentry is committed to providing equal employment opportunities to its employees and candidates for employment regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or other legally-protected characteristic. This commitment includes the provision of reasonable accommodations to employees and candidates for employment with physical or mental disabilities who require such accommodations in order to (a) perform the essential functions of their jobs, or (b) seek employment with Sentry. We strive to build a diverse team, with an inclusive culture where every teammate can thrive. Sentry is an open-source company because we believe that everyone, everywhere, should have the ability and tools to make great software. Software should be accessible. That starts with making our industry accessible.
If you need assistance or an accommodation due to a disability, you may contact us at accommodations@sentry.io.
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