Product Marketing Manager
At a glance
Manager-level Product Marketing role at Sent, Inc. New York · full-time · $200,000–$300,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Shape positioning and go-to-market plans for agent infrastructure, messaging, and voice products, then lead their launches
- Turn technical capabilities into developer-focused stories for engineers, platform teams, and leaders deploying agents
- Write product pages, API explainers, architecture comparisons, and integration guides for technical audiences
- Work with Engineering and DevRel on demos, tutorials, and education that help developers use the products
- Use developer research, competitive reviews, and win/loss findings to guide positioning, pricing, packaging, and sales materials
What you bring
- At least four years in product marketing, including substantial work with developer tools, APIs, AI infrastructure, or agent platforms
- You can inspect API documentation, make API calls, follow system architecture, and carry out work from a changelog independently
- You have owned technical positioning, launches, and go-to-market execution, with results you can demonstrate
- You can independently write accurate, compelling technical content and create sales enablement materials from developer research
Who this fits
This is a hands-on technical product marketing role for someone comfortable working directly with APIs and architecture and creating content for developer audiences. The role is onsite in New York.
From the employer
About Sent
Sent is a developer tool for customer engagement. We help developers and agents deliver messages across voice, SMS, WhatsApp, and RCS through a single API. Our intelligent routing model automates channel selection, ensuring lower cost and global deliverability without channel-specific integrations. Our built-in multitenancy also enables our customers to deploy messaging and voice agents across their own customers.
We recently closed a $12M Series A backed by Companyon Ventures, Bessemer Venture Partners, UIF, and others. We're hiring the best to scale a best-in-class platform.
The Role
We're hiring a Product Marketing Manager to own how Sent's products are positioned, launched, and brought to the developer market. You'll translate complex communications infrastructure into clear, differentiated messaging that resonates with developers, engineering leaders, and software platforms deploying customer-facing agents across their users.
This is a deeply technical, hands-on role. You'll understand our products at the API and architecture level, independently explore and test technical capabilities, and create credible content for developer audiences. You'll work closely with Product, Engineering, DevRel, Growth, and Sales to drive launches, developer adoption, and platform expansion.
What you'll do
Own product positioning, messaging, launches, and GTM strategy across Sent's agent infrastructure, messaging, and voice products.
Develop differentiated technical narratives for developers, engineering leaders, and platforms deploying agents across multiple businesses.
Lead product launches end-to-end, from defining target audiences and use cases to creating content, coordinating distribution, and driving adoption.
Independently create technical content, including product pages, API explainers, architectural comparisons, and integration guides. Partner with Engineering and DevRel on demos, tutorials, and developer education.
Communicate Sent's technical differentiation across agent execution, tool integrations, customer context, communications infrastructure, and deployment models.
Build practical sales enablement assets, including case studies and cost comparisons.
Lead developer research, win/loss analysis, and competitive intelligence to inform positioning, product strategy, pricing, and packaging.
Partner with Product and Growth to improve developer activation, agent deployments, and platform expansion.
What you bring
4+ years of PMM experience, including substantial experience with developer tools, APIs, AI infrastructure, or agent platforms at a high-growth company.
Deep technical understanding: Ability to independently read API documentation, make API calls, understand system architecture. You should speak the same language as the developers we sell to.
Ability to read, translate, and independently execute from a changelog.
Hands-on experience with developer products and a strong understanding of how developers evaluate, integrate, and deploy technical infrastructure.
History owning technical product positioning, launches, and GTM execution with measurable results.
Exceptional technical writing skills, with the ability to create accurate, compelling developer-facing content independently.
A resourceful, execution-oriented approach to researching, creating, testing, and shipping high-quality work.
Experience conducting developer research, competitive analysis, and creating technical sales enablement materials.
Demonstrated proficiency using AI tools to improve the speed and quality of your work.
Experience with agentic models.
Background in communications APIs, messaging, voice, or platform infrastructure (preferred not required).
Our Commitment to You
Meaningful equity with high growth potential
Top-tier medical, dental, vision fully covered
401(k) with 100% match up to 4%
Unlimited PTO
Beautiful NYC workspace with daily meals and unlimited snacks
New MacBook Pro + Apple Studio Display
Fully comped Wellhub Gold or Equinox membership
Sent, Inc. is an Equal Opportunity Employer committed to building a diverse and inclusive team. We encourage applications from candidates of all backgrounds and experiences.
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