Sales Development Representative (SDR)
At a glance
Junior Sales Development role at Sapiens. Hybrid, GB · no salary stated · we estimate £41,375–£58,875 across the United Kingdom.
Sapiens has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Qualify inbound leads from campaigns, events, and content, then move strong prospects toward sales handoff
- Run coordinated email, phone, and social outreach tied to active marketing campaigns
- Build AI-enabled sequences that personalize outreach, rank leads, and improve targeting
- Keep Salesforce and SalesLoft records current across lead activity and pipeline movement
- Give sales well-qualified opportunities with useful context, while meeting pipeline targets
What you bring
- Two to three years in SaaS sales or an SDR role connected to marketing, ideally in insurance or financial technology
- Experience at a cloud-native or Born-in-the-Cloud company is essential
- Hands-on ability to create AI-based sales workflows, automated personalization, and outreach sequences
- Experience partnering with marketing on campaigns, ABM, lead scoring, or demand generation
- Strong English communication, research, listening, organization, and self-management skills
Who this fits
This role suits a structured SDR who can work independently, handle rejection, and contribute insight on lead quality and objections. You’ll work from a flexible hybrid London base, with strong English communication required. Visa or relocation support is not offered.
From the employer
Insurance is changing fast. The conversations that start pipeline happen earlier, smarter, and with more intent than ever before. We're looking for a Sales Development Representative (SDR) who wants to be at the front of that – working closely with our marketing team to turn demand into qualified opportunity.
You'll be the bridge between marketing-generated demand and the sales team – running structured lead nurturing programmes, qualifying inbound interest, and making sure no opportunity falls through the gap. We want to hear from you if you have two to three years of SaaS experience, ideally in insurance or financial technology, and you're as comfortable building AI-powered outreach workflows as you are on a discovery call.
Sapiens serves over 600 customers in more than 30 countries. You'll be selling with that depth behind you, and working alongside a marketing team that generates real demand across a well-established brand.
Where you'll work: London base - flexible Hybrid
Please note that we are not offering visa/relocation support.
What you'll do
- Qualify and progress inbound leads generated through marketing campaigns, events, and content programmes
- Work closely with the marketing team on lead nurturing cadences – ensuring leads are engaged, segmented, and ready for sales handoff
- Run omnichannel outreach sequences across email, phone, and social, aligned to active campaigns
- Build and configure AI-powered workflows and sequences – automating personalisation, prioritising leads, and sharpening targeting at scale
- Feed insight back to marketing on lead quality, objections, and market signals – helping sharpen targeting and messaging
- Manage all lead data, activity, and pipeline progression within Salesforce and SalesLoft
- Deliver well-qualified, well-briefed opportunities to the sales team – with context, not just a name
- Hit quarterly and annual pipeline targets
What you'll bring
- Two to three years of experience in SaaS sales or marketing-aligned SDR roles – ideally within insurance or financial technology
- A proven track record at a cloud-native or Born-in-the-Cloud company – this is essential
- Genuine experience working alongside marketing functions: campaigns, ABM, lead scoring, or demand generation
- Hands-on experience building and configuring AI-powered sales workflows – you know how to set up sequences, automate personalisation, and use AI tooling to work faster and smarter, not just harder
- Strong research and listening skills – you find the need before you pitch the solution
- Familiarity with ABM platforms and Salesforce or a similar CRM
- A structured, disciplined approach – and the initiative to plan and manage your own work without needing close oversight
- The ability to report progress clearly and consistently on a weekly basis – tracking pipeline, activity, and outcomes
- The confidence to take a no, learn from it, and come back sharper
- Excellent interpersonal skills and the ability to thrive in an environment that moves quickly and rewards people who do too
- Excellent English communication skills – written and spoken
Sabina.Stoklosa@sapiens.com is your contact for questions but please apply via our website or LinkedIn.
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