Business Development Manager(Sales and Marketing)

Sapiens sapiens.com Open · verified Sep 18, 2026

New Jersey Manager General Marketing

Mid-level General Marketing role at Sapiens. New Jersey.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll handle inbound inquiries, assess fit, and move promising prospects toward sales conversations
You'll explore business goals, challenges, and technology needs through discovery discussions
You'll engage prospects by phone, email, and virtual meetings while nurturing early relationships
You'll arrange qualified meetings and demos, then transition opportunities to sales colleagues
You'll coordinate with Marketing and Sales on follow-up, CRM records, reporting, and pipeline improvement

What you bring

Bring at least two years in customer-facing sales, lead generation, or comparable business development work
Use CRM platforms, Microsoft Office, and sales communication tools confidently
Communicate clearly, conduct discovery well, and uncover prospect needs and challenges
Organize multiple leads and follow-ups while collaborating effectively with Sales and Marketing
Insurance technology or software experience and a bachelor's degree are preferred; equivalent experience may be considered

Who this fits

This role suits someone who is customer-focused, results-oriented, organized, and interested in building a sales career. It is remote and part of Sapiens' North America team, with virtual customer and prospect meetings required as needed.

From the employer

Job Title: Business Development Manager (Sales and Marketing)
Location: Remote

Job Description:

Sapiens is on the lookout for a Business Development Manager (Sales and Marketing) to become a key player in our North America Team. The Business Development Manager is responsible for generating and developing new business opportunities through inbound lead management, lead qualification, prospect engagement, and proactive follow-up. This individual will work closely with Sales and Marketing teams to convert inbound interest into qualified opportunities, build strong relationships with prospective customers, and support the growth of Sapiens’ sales pipeline. The role requires strong communication skills, a customer-focused approach, and the ability to effectively identify prospect needs and connect them with the appropriate Sapiens solutions.

Responsibilities:

Manage and respond to inbound leads and inquiries from prospective customers in a timely and professional manner
Qualify inbound leads based on business needs, company profile, buying intent, and fit with Sapiens’ solutions
Conduct discovery conversations with prospects to understand their business objectives, challenges, and technology requirements
Engage prospects through phone, email, virtual meetings, and other appropriate communication channels
Develop and maintain relationships with prospective customers throughout the early stages of the sales cycle
Identify opportunities to introduce prospects to the appropriate Sapiens products, solutions, and sales representatives
Schedule qualified meetings and demonstrations for Account Executives and other sales team members
Follow up consistently with inbound prospects to maintain engagement and advance qualified opportunities
Collaborate closely with Marketing to follow up on campaigns, events, website inquiries, content downloads, and other inbound sources
Work with Sales to ensure qualified opportunities are properly transitioned and handed off
Maintain accurate lead, prospect, activity, and opportunity information within CRM systems
Track and report on inbound lead activity, qualification, conversion, and pipeline contribution
Assist with identifying trends and opportunities to improve lead conversion and sales development processes
Support sales and marketing initiatives designed to increase awareness, engagement, and qualified pipeline
Stay informed on Sapiens’ products, solutions, industry developments, and competitive landscape
Consistently achieve and exceed lead qualification, meeting generation, and pipeline contribution objectives.

Requirements:

Minimum two plus years experience in business development, inside sales, sales development, lead generation, or a similar customer-facing sales role
Experience managing inbound leads and qualifying prospects within a sales or business development environment
Strong communication and interpersonal skills with the ability to engage prospects and build professional relationships
Ability to conduct effective discovery conversations and identify prospect needs and business challenges
Strong organizational skills and the ability to manage multiple inbound leads and follow-up activities
Customer-focused and results-oriented approach with a strong interest in developing a career in sales
Ability to work collaboratively with Sales, Marketing, and other internal teams
Strong proficiency in CRM systems, Microsoft Office, and other sales and communication tools
Strong written, verbal, presentation, and analytical skills
Good problem-solving, listening, and relationship-building skills
Experience within the insurance technology or software industry preferred
Bachelor’s degree preferred; equivalent professional experience will be considered.
Willingness to participate in virtual customer and prospect meetings as required.

At Sapiens, we are dedicated to building a diverse, equitable, and inclusive work environment. We believe that diverse perspectives, backgrounds, and experiences make us stronger and more innovative. We are committed to creating a culture where every individual is valued and can thrive regardless of their race, ethnicity, gender, age, sexual orientation, gender identity, religion, disability, or any other characteristic.

**Sapiens is an E-Verified & Equal Opportunity / Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion,