Marketing Cloud - Technical Architect
At a glance
Mid-level General Marketing role at Salesforce. Mexico City · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Lead end-to-end moves from legacy marketing platforms to Marketing Cloud Next, shaping the technical solution and data architecture
- Plan subscriber and consent transfers, including data extensions and suppression lists, while protecting compliance requirements
- Map legacy journeys and document how data moves through each migration
- Run discovery sessions, manage cutover, and check email deliverability settings such as SPF, DKIM, and DMARC
- Build migration playbooks and accelerators for the Migration Factory
What you bring
- At least ten years in martech or Salesforce, including five years with Marketing Cloud and two completed full migrations
- Three or more years advising clients or designing architecture, plus experience moving databases with over ten million records without losing consent
- Working knowledge of Marketing Cloud Next, Data Cloud, subscriber architecture, consent, deliverability, integrations, and AMPscript or SSJS
- Hold Marketing Cloud Email Specialist, Marketing Cloud Administrator, Marketing Cloud Consultant, and Data Cloud Consultant certifications
Who this fits
This role suits a senior technical architect who has led complex Marketing Cloud migrations and can advise clients directly. The position is based in Mexico City.
From the employer
To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts.
Job Category
Customer SuccessJob Details
About Salesforce
Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn’t a buzzword — it’s a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.
Ready to level-up your career at the company leading workforce transformation in the agentic era? You’re in the right place! Agentforce is the future of AI, and you are the future of Salesforce.
Salesforce Marketing Cloud Technical Architect
Location: Mexico City (CDMX), Mexico
Role Overview
The Technical Architect – Marketing Cloud Next is an execution-focused technical leader responsible for architecting and delivering end-to-end migrations from legacy marketing platforms (Eloqua, Marketo, HubSpot, legacy SFMC) to Salesforce Marketing Cloud Next. As a foundational member of the Strategic Migration CoE and Migration Factory, this role acts as the primary technical authority for the Marketing Cloud Next track — owning solution design, data architecture, subscriber migration strategy, journey migration blueprint, and Data Cloud unified profile design.
Responsibilities
- Provide technical leadership for migrations to Marketing Cloud Next and Salesforce Data Cloud (unified profiles, identity resolution, audience activation).
- Design the subscriber and consent migration strategy (GDPR, CAN-SPAM, CASL), data extensions, and suppression lists.
- Build the journey migration blueprint and data lineage documentation.
- Facilitate discovery workshops, execute cutover, and validate deliverability (SPF/DKIM/DMARC).
- Contribute to Migration Factory playbooks and accelerators.
Must-Have Requirements
- Marketing Cloud Next (Email, Journey, Automation, Content, Mobile, Advertising Studio).
- Salesforce Data Cloud.
- Subscriber data architecture.
- Compliance and consent management.
- Email deliverability.
- Data migration methodology.
- Integration (Marketing Cloud Connect, REST/SOAP APIs).
- AMPscript / SSJS.
Preferred Requirements
- Experience migrating from Eloqua, Marketo, HubSpot, Pardot, or SFMC Classic.
- ETL tools (Informatica, Talend, MuleSoft, Azure Data Factory).
- Interaction Studio.
- Additional channels: WhatsApp, LINE, Push, SMS.
- Snowflake / Databricks.
- Loyalty / Commerce Cloud.
Required Experience
10+ years in martech/Salesforce; 5+ years in Marketing Cloud with at least 2 completed end-to-end migrations; 3+ years in client-facing advisory/architecture roles; experience migrating 10M+ record databases without consent loss.
Certifications
Required: Marketing Cloud Email Specialist, Marketing Cloud Administrator, Marketing Cloud Consultant, Data Cloud Consultant. Preferred: Marketing Cloud Developer, Application Architect.
Unleash Your Potential
When you join Salesforce, you’ll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we’ll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future — but to redefine what’s possible — for yourself, for AI, and the world.
Accommodations
If you need a reasonable accommodation during the application or the recruiting process, please submit a request via this Accommodations Request Form.
Please note that Salesforce uses artificial intelligence (AI) tools to help our recruiters assess and evaluate candidates’ resumes and qualifications throughout the recruiting process. Humans will always make any candidate selection and hiring decisions. Please see our Candidate Privacy Statement for more information about how we use your personal data and your rights, including with regard to use of AI tools and opt out options.
Posting Statement
Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that’s inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications – without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.
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