Marketing Cloud Mobile Technical Specialist / Mobile & Analytics - Hibrido (CDMX)
At a glance
Mid-level General Marketing role at orioninnovation. Mexico City.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Connect MobilePush to iOS and Android apps, matching people and devices through Contact Key and Subscriber Key
- Set up push tokens and device registrations, then check delivery from Marketing Cloud into the app
- Implement and test AppsFlyer links, in-app events and attribution, and troubleshoot app payloads
- Debug GA4 and Firebase events, parameters and user properties, then run full data-flow checks through Journey and MobilePush
- Support Swift and Kotlin SDK setup, document integration designs, and resolve data or authentication issues across systems
What you bring
- Hands-on Salesforce Marketing Cloud Engagement knowledge, including MobilePush, Journey Builder and REST APIs
- Experience integrating Marketing Cloud MobilePush SDKs into mobile apps
- Practical AppsFlyer and GA4/Firebase implementation skills, including event checks, attribution and deep links
- Mobile SDK experience with Swift or Kotlin, plus end-to-end testing of marketing and analytics integrations
Who this fits
This role suits a mid-level technical specialist who works across mobile development, marketing and analytics teams. The arrangement is hybrid in Mexico City.
From the employer
Orion Innovation is a premier, award-winning, global business and technology services firm. Orion delivers game-changing business transformation and product development rooted in digital strategy, experience design, and engineering, with a unique combination of agility, scale, and maturity. We work with a wide range of clients across many industries including financial services, professional services, telecommunications and media, consumer products, automotive, industrial automation, professional sports and entertainment, life sciences, ecommerce, and education.
Marketing Cloud Technical Specialist / Mobile & Analytics
Esquema: Hibrido
Objetivo del rol
Ser responsable de diseñar, implementar y validar integraciones técnicas de punta a punta entre Salesforce Marketing Cloud, aplicaciones móviles (iOS/Android) y plataformas de medición, asegurando que los SDKs, eventos, identificadores y flujos de datos funcionen correctamente en producción.
Responsabilidades principales
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Configurar e integrar el SDK de Marketing Cloud MobilePush en aplicaciones móviles iOS y Android, garantizando la correcta asociación de usuarios/dispositivos mediante Contact Key y Subscriber Key.
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Gestionar notificaciones push: configuración de tokens, registros de dispositivos y validación de envíos desde Marketing Cloud hacia la app.
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Implementar y validar AppsFlyer, asegurando el correcto funcionamiento de in-app events, deep links y procesos de atribución. Realizar troubleshooting de payloads y parámetros enviados desde la app.
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Configurar y depurar eventos en Google Analytics 4 / Firebase, validando parámetros y propiedades de usuario, utilizando DebugView y herramientas de diagnóstico para garantizar la calidad de la medición.
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Realizar pruebas end-to-end completas, verificando el flujo de datos desde la aplicación → SDK → AppsFlyer/GA4 → Marketing Cloud → Journey/MobilePush.
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Revisar y dar soporte técnico en implementaciones móviles con SDKs, incluyendo inicialización, actualización y configuración en Swift/Kotlin, manejo de permisos, push tokens y lifecycle de la aplicación.
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Analizar y resolver problemas técnicos relacionados con conexiones, autenticación y envío/recepción de información entre sistemas.
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Diseñar y documentar arquitecturas de integración que soporten comunicación eficiente entre microservicios y plataformas de marketing/analytics.
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Colaborar con equipos de desarrollo móvil, marketing y analítica, asegurando que las integraciones cumplan con los objetivos de negocio y estándares técnicos.
Conocimientos indispensables
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Salesforce Marketing Cloud Engagement (MobilePush, Journey Builder, APIs REST).
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Configuración e integración del SDK de Marketing Cloud MobilePush en apps móviles.
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AppsFlyer: implementación, validación de SDK, in-app events, atribución y deep links.
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Google Analytics 4 / Firebase: implementación, debugging de eventos, validación de parámetros y taxonomías de medición.
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Desarrollo móvil con SDKs (Swift/Kotlin): configuración, inicialización y actualización.
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Experiencia en pruebas end-to-end de integraciones móviles y plataformas de marketing/analytics.
Orion is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, citizenship status, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
Candidate Privacy Policy
Orion Systems Integrators, LLC and its subsidiaries and its affiliates (collectively, “Orion,” “we” or “us”) are committed to protecting your privacy. This Candidate Privacy Policy (orioninc.com) (“Notice”) explains:
- What information we collect during our application and recruitment process and why we collect it;
- How we handle that information; and
- How to access and update that information.
Your use of Orion services is governed by any applicable terms in this notice and our general Privacy Policy.
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