206505 - Administrador Salesforce Marketing Cloud
At a glance
Mid-level General Marketing role at orioninnovation. Mexico City.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Configure and run Marketing Cloud, including user access, permissions and platform roles
- Build audience segments and manage Data Extensions, lists and campaign data
- Set up Automation Studio workflows and oversee Email Marketing campaigns and Customer Journeys
- Track campaign delivery and performance, while maintaining data quality and coordinating system connections
- Help internal users with platform issues and find ways to improve campaign processes
What you bring
- You have at least three years administering Salesforce Marketing Cloud
- You hold a bachelor's degree in systems, IT, marketing, engineering or a related field
- You have managed and executed email campaigns and used Journey Builder, Automation Studio or another listed tool
- You bring hands-on experience with audience segmentation, SQL and data quality in Marketing Cloud
Who this fits
This role suits someone with mid-level experience who can handle both platform administration and email campaign operations. You’ll work with marketing, business and technology teams and support internal users. The role is based in Mexico City.
From the employer
Orion Innovation is a premier, award-winning, global business and technology services firm. Orion delivers game-changing business transformation and product development rooted in digital strategy, experience design, and engineering, with a unique combination of agility, scale, and maturity. We work with a wide range of clients across many industries including financial services, professional services, telecommunications and media, consumer products, automotive, industrial automation, professional sports and entertainment, life sciences, ecommerce, and education.
Administrador de Salesforce Marketing Cloud
Descripción del puesto
Buscamos un Administrador de Salesforce Marketing Cloud responsable de la configuración, administración y operación de la plataforma, garantizando el correcto funcionamiento de campañas, bases de datos, automatizaciones e integraciones.
La persona colaborará con los equipos de Marketing, Negocio y Tecnología para optimizar la comunicación con clientes y maximizar el aprovechamiento de las funcionalidades de Salesforce Marketing Cloud.
Responsabilidades
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Administrar y configurar la plataforma Salesforce Marketing Cloud.
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Gestionar usuarios, permisos y roles dentro de la plataforma.
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Administrar audiencias, Data Extensions, listas y procesos de segmentación.
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Configurar, ejecutar y monitorear automatizaciones mediante Automation Studio.
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Administrar campañas de Email Marketing y Customer Journeys.
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Garantizar la calidad, integridad y gobernanza de los datos utilizados en las campañas.
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Coordinar y dar seguimiento a las integraciones entre Marketing Cloud y otros sistemas.
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Monitorear la entregabilidad, las métricas y el desempeño de las campañas.
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Brindar soporte funcional a usuarios internos y áreas de negocio.
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Identificar oportunidades de mejora y optimización de procesos.
Requisitos
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Licenciatura en Sistemas, Informática, Mercadotecnia, Ingeniería o carrera afín.
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Mínimo 3 años de experiencia administrando Salesforce Marketing Cloud.
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Experiencia en la gestión y ejecución de campañas de Email Marketing.
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Conocimientos y experiencia práctica en las siguientes herramientas y funcionalidades:
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Journey Builder.
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Automation Studio.
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Contact Builder.
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Email Studio.
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Data Extensions.
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Segmentación de audiencias (Audience Segmentation).
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SQL aplicado a Marketing Cloud.
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Experiencia en gestión, validación y control de calidad de datos.
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Conocimientos de integraciones mediante APIs (deseable).
Conocimientos deseables
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Certificación Salesforce Marketing Cloud Administrator.
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Certificación Marketing Cloud Email Specialist.
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Conocimientos de Salesforce CRM, particularmente Sales Cloud y Service Cloud.
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Experiencia en proyectos de Marketing Digital y automatización de campañas.
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Conocimientos de AMPscript y HTML para el desarrollo y personalización de correos electrónicos.
Competencias
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Atención al detalle.
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Orientación al servicio.
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Organización y seguimiento.
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Pensamiento analítico.
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Comunicación efectiva.
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Trabajo colaborativo.
Orion is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, citizenship status, disability status, genetic information, protected veteran status, or any other characteristic protected by law.
Candidate Privacy Policy
Orion Systems Integrators, LLC and its subsidiaries and its affiliates (collectively, “Orion,” “we” or “us”) are committed to protecting your privacy. This Candidate Privacy Policy (orioninc.com) (“Notice”) explains:
- What information we collect during our application and recruitment process and why we collect it;
- How we handle that information; and
- How to access and update that information.
Your use of Orion services is governed by any applicable terms in this notice and our general Privacy Policy.
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