Campaign Creative, Product Marketing
At a glance
Mid-level Product Marketing role at Runway. Remote, United States · full-time · $140,000–$200,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Take product and research launches from initial idea through scripting, storyboards, AI generation, editing and final polish
- Make launch films, key visuals and campaign systems that carry a consistent creative standard
- Turn research advances into creative work that people beyond the field can grasp
- Carry campaign concepts across landing pages, social, email and in-product experiences without losing their core idea
- Create reusable prompts, workflows and automated pipelines, while testing what new models make possible
What you bring
- At least four years making client campaigns at an agency, studio or brand
- A portfolio led by strong creative judgment, with AI-assisted or AI-generated work at its center
- Practical skill with image and video models and finishing tools for editing, compositing or design
- A lead craft in art direction, motion/editing or copy, plus the ability to work across the others
- Experience linking tools or automating repeat tasks into workflows other people can use
Who this fits
This is a hands-on maker role for a creative who can lead with art direction or copy and work across campaign formats. You’ll handle several launches on fast timelines and work with product marketing, design, research, growth and product teams. The role is remote across North America and reports to the Creative Director for Product Marketing. It focuses on campaign work rather than growth.
From the employer
We are building AI to simulate the world through merging art and science.
We believe that world models are at the frontier of progress in artificial intelligence. Language models alone won’t solve the world’s hardest problems – robotics, disease, scientific discovery. Real progress requires models that experience the world and learn from their mistakes, the same way that humans do. And this kind of trial and error can be massively accelerated when done in simulation, rather than in the real world.
World models offer the most clear path to general-purpose simulation, changing how stories are told, how scientific progress is made and how the next frontiers of humanity are reached.
Our team consists of creative, open minded, caring and ambitious people who are determined to change the world. We aspire to continuously build impossible things and our ability to do so relies on building an incredible team. If you are driven to do the same, we'd love to hear from you.
*Titles posted to our careers page are updated regularly to best advertise the role and expected seniority, but internally we have a flat titling system with two types of titles: one for individual contributors and one for people managers.
About the role
*Open to hiring remote across North America — we also have offices in NYC, London, San Francisco, Paris and Seattle.
We’re looking for a Creative with a focus on campaigns for Product Marketing. This is not a growth role. It’s a hands-on campaign creative role for someone who makes the work themselves, with AI as their primary medium. You’ll own full-funnel launch campaigns for Runway’s products, features and research: launch films, key visuals, landing pages, lifecycle emails, onboarding flows and everything in between. You’ll report to the Creative Director of Product Marketing.
We’re open to creatives who lead with art direction or with copy. What matters is that you make the work yourself and can move across both. Your work will directly shape how people discover, understand and adopt what Runway builds. That means work with real taste that stops people mid-scroll, makes new research feel tangible, and turns curiosity into first use. You’ll also help build the workflows and automations that let a small team ship at the pace of the product. You’ll partner closely with product marketing, design, research, growth and product teams.
What you’ll do
Build full-funnel launch campaigns end to end: the idea, the script, the boards, the generation, the edit, the finish.
Make launch films, key visuals and campaign systems that hold up next to the best brand work in the world.
Turn research breakthroughs into work people outside the field can feel, not just read about.
Extend each campaign across every surface (landing pages, social, email, in-product) without losing the idea.
Work at the pace of the product: several launches at once, fast timelines, quality never optional.
Build the machine behind the work. Turn what you make into reusable prompts, workflows and automated pipelines, so every campaign starts further ahead than the last.
Treat every new model as new creative territory, and show the team what’s now possible before anyone asks.
What you’ll need
4+ years making creative at an agency, studio or brand, with real campaigns shipped for real clients.
A portfolio that proves taste first. AI-generated or AI-assisted work should be central to it.
Fluency with image and video models, plus the craft tools to finish (editing, compositing, design).
Art direction instincts: casting, styling, light, composition, type and pacing.
A strong lead discipline (art direction, motion/edit or copy) and comfort across the others.
A builder’s mindset. You’ve chained tools together, automated the repetitive parts, or built workflows others use.
The range to move from a cinematic launch film to a single perfect frame in the same week.
Bonus points
Experience launching creative tools, AI products or research.
You’ve already built something interesting on Runway.
Runway strives to recruit and retain exceptional talent from diverse backgrounds while ensuring pay equity for our team. Our salary ranges are based on competitive market rates for our size, stage and industry, and salary is just one part of the overall compensation package we provide.
There are many factors that go into salary determinations, including relevant experience, skill level and qualifications assessed during the interview process, and maintaining internal equity with peers on the team. The range shared below is a general expectation for the function as posted, but we are also open to considering candidates who may be more or less experienced than outlined in the job description. In this case, we will communicate any updates in the expected salary range.
Lastly, the provided range is the expected salary for candidates in the U.S. Outside of those regions, there may be a change in the range, which again, will be communicated to candidates.
Working at Runway
Great things come from great teams. We’d love to hear from you.
We’re committed to creating a space where our employees can bring their full selves to work and have equal opportunity to succeed. So regardless of race, gender identity or expression, sexual orientation, religion, origin, ability, age, veteran status, if joining this mission speaks to you, we encourage you to apply.
More about Runway
We're excited to be recognized as a best place to work:
Crain's | InHerSight | BuiltIn NYC | INC
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Each morning you get everything that fits, strongest first.
Product MarketingRemote$140k+
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