Manager I, Product Marketing & Campaign Fulfilment

Sun Life (Experienced) Open · verified Sep 10, 2026

Hunghom Full-time Manager Product Marketing

Mid-level Product Marketing role at Sun Life (Experienced). Hunghom · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll coordinate product launch and promotional content from briefing through approval and delivery
You’ll manage vendors, timelines, quality checks, budgets, and stakeholder sign-offs for campaign materials
You’ll run fulfilment checks, reconciliations, exception handling, and operational controls for campaigns
You’ll coordinate fulfilment work with Operations, IT, Finance, Customer Service, and Distribution
You’ll resolve fulfilment enquiries and maintain validation records, audit trails, and supporting documentation

What you bring

You have a university degree in marketing, communications, business administration, or a related field
You bring five to eight years in product marketing support, campaign management, marketing communications, business operations, or similar work
You have supported product launches, collateral creation, and coordination across stakeholders
You’re advanced in Microsoft Excel, including formulas, data cleansing, validation, reconciliation, and large dataset handling
You’re precise, organized, proactive, and strong in written communication, proofreading, and stakeholder management

Who this fits

You’ll suit a detail-focused marketing operations role combining promotional content coordination with data-heavy campaign fulfilment. The position is full-time and based in Hunghom, Hong Kong; experience in life insurance or financial services is preferred, while incentive-programme or fulfilment experience is an advantage.

From the employer

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do.

At Sun Life, we're driven by our Purpose: helping our Clients achieve lifetime financial security and live healthier lives. Our values shape how we work: caring, authentic, bold, inspiring, and impactful.

When you join Sun Life, you'll work with passionate colleagues and empowering leaders who support your growth and celebrate your contributions, so you can make a meaningful difference in our Clients' lives.

Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

Responsibilities

Product Marketing & Promotion Support

Support the development, coordination, and delivery of product marketing and promotional materials for product launches and promotion.
Coordinate with Product Proposition, Product Campaign, Distribution, Compliance, Legal, Operations, and external vendors to ensure timely production and approval of marketing materials.
Coordinate and manage external vendors involved in the production of marketing and promotional materials, including briefing, scheduling, quality review, cost monitoring, and delivery tracking to ensure materials are produced on time and in accordance with business and compliance requirements.
Conduct quality checks and proof-reading to ensure marketing materials are accurate, consistent, and compliant with regulatory and internal requirements.
Manage stakeholder review and approval processes of marketing materials and monitor production timelines to ensure launch readiness

Campaign Fulfilment & Enquiry Management

Manage campaign fulfilment activities, including eligibility validation, fulfilment processing, reconciliation, exception handling, and operational controls.
Coordinate fulfilment execution with Operations, IT, Finance, Customer Service, and Distribution teams.
Handle and resolve campaign fulfilment-related enquiries from internal stakeholders and distribution channels.
Perform data validation, fulfilment file verification, and reconciliation to ensure fulfilment accuracy.
Maintain fulfilment records, audit trails, and operational documentation.

Requirements

Education & Experience

University degree in Marketing, Communications, Business Administration, or related disciplines.
5 – 8 years of experience in product marketing support, campaign management, marketing communications, business operations, or related functions.
Experience supporting product launches, marketing collateral development, and stakeholder coordination.
Experience handling large datasets and fulfilment operations, or customer incentive programmes is an advantage.
Experience in life insurance or financial services industry is preferred.

Technical Skills

Proficient in Microsoft Office, where advanced Microsoft Excel skills are essential for the role, with proven experience in handling large datasets, performing data validation, reconciliation, exception analysis, and fulfilment file preparation. Proficiency in Excel formulas, data cleansing, and data quality checks is required.
Strong data management and data manipulation ("data massaging") capabilities, with the ability to analyze, validate, and reconcile complex datasets accurately and efficiently to support campaign fulfilment.

Key Competencies

Strong attention to detail and accuracy.
Strong written communication and proof-reading capability.
Strong stakeholder management and interpersonal skills.
Proactive, well-organized, and able to manage multiple priorities.

At Sun Life, we cultivate a High-Performance, Caring Culture that empowers our people to achieve outstanding results, embrace continuous growth, and create meaningful impact. We succeed together by fostering an inclusive environment where wellbeing, collaboration, and accountability are equally valued.

We offer 5-day work, attractive salary, MPF, group life and group medical insurance; and excellent career development opportunities to the right candidate.

We are an equal opportunity employer and welcome applications from all qualified candidates. Application forms and resume will be kept for a period of 24 months after completion of the recruitment process. (All information will be held in strict confidence and only be used for recruitment purpose).

Job Category:

Product

Posting End Date:

30/10/2026