Sr. Paid Search Specialist (Remote)

Rula rula.com Open · verified Aug 22, 2026

Remote Los Angeles Full-time Senior Paid Search / PPC

Senior Paid Search / PPC role at Rula. Remote, United States · full-time · $108,000–$125,400 base.

SalaryStated by Rula

$108,000 – $125,400

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Run daily paid search work across Rula’s Therapy and Psychiatry services
Tune campaigns toward patient starts and long-term customer value
Apply bidding, audience, and automation tactics across Google Ads and Microsoft/Bing Ads
Work with Analytics, Finance, and Brand to improve the program
Use performance data to guide campaign decisions and execution

What you bring

At least four years running paid search programs with annual spend above $20M
Hands-on skill with value-focused bidding in Google Ads, including tROAS and value rules
Strong campaign management experience across Google Ads and Microsoft/Bing Ads
Working knowledge of LTV-led performance models and Looker or a similar BI platform
A solid analytical foundation

Who this fits

You’ll suit a senior operator who wants ownership of a large paid search program and can connect rigorous performance work to mental healthcare access. The role is fully remote, but you must live in the United States, and Rula is not currently hiring in Hawaii. You’ll work closely with Analytics, Finance, Brand, and the senior paid search team.

From the employer

We believe that mental health is just as important as physical health. We recognize that mental health issues can be complex and multifaceted, and we are dedicated to treating the whole person, not just the symptoms.

We aim to create a world where mental health is no longer stigmatized or marginalized, but rather is embraced as an integral part of one's overall well-being.

We believe that by providing quality care that is both evidence-based and compassionate, we can empower individuals to take charge of their mental health and achieve their full potential. We are passionate about making a positive impact on the lives of those struggling with mental health issues and we strive to be a force for positive change in the field of mental healthcare.

Rula is a remote-first company. We currently hire in most U.S. states, with the exception of Hawaii.

About the Role

We are hiring a Sr. Paid Search Specialist to support the day-to-day execution of Rula's Paid Search program - One of the largest in the mental health space, across our Therapy and Psychiatry service lines. Reporting to the Director of Patient Performance Marketing and working alongside the Sr. Paid Search Manager, you will be a key operator of a program that optimizes for patient Starts and lifetime value, and your work will directly determine how many people can access mental health care through Rula. You will partner closely with Analytics, Finance, and Brand to build a program that is both technically sophisticated and deeply mission-aligned. This role is for someone who finds real satisfaction at the intersection of performance rigor and meaningful impact and who wants ownership, not just execution.

Required Qualifications

4+ years of hands-on paid search experience executing in programs at significant scale ($20M+ annual spend)
Deep, practical expertise in value-based bidding. Has experience managing and optimizing VBB strategies in Google Ads (tROAS, Smart Bidding value rules)
Strong command of Google Ads and Microsoft/Bing Ads campaign management, including Smart Bidding strategies, audience segmentation, and automated rules
Fluency with LTV-based performance frameworks
Proficiency with Looker or comparable BI tools
Strong analytical foundation

Preferred Qualifications

While having the preferred qualifications enhances your candidacy, having all of them is not mandatory. We encourage all interested applicants to apply, even those who may not meet every preferred requirement.

Experience in healthcare, health-tech businesses where customer LTV is central to growth economics
Familiarity with multi-service line or multi-brand paid search program management
Experience with feed-based or audience-driven value signals (e.g., customer match, value rules based on predicted LTV segments)
Exposure to media mix modeling or incrementality testing in a paid search context
Familiarity with first-party data activation and audience segmentation strategies

We're serious about your well-being! As part of our team, full-time employees receive:

100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii)
Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States
Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA
401(k) plan access: Start saving for your future
Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees)
Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering
Employee Assistance Program (EAP): Supporting your mental and physical health
Quarterly department stipend: Fun team-building activities or in-person gatherings
Community and employee resource groups: Participate in groups that celebrate employee identity and lived experiences, fostering a sense of community and belonging for all
Home office stipend: New hire home office stipend & $50 monthly stipend to help cover internet or cell phone expenses
Wellness at Rula program: Year-round wellness initiatives and a $50/month wellness stipend

Our team

We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone. We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.