Paid Search Specialist
At a glance
Mid-level Paid Search / PPC role at Campingworld. Chicago · full-time · $56,700–$87,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Plan and launch digital campaigns across Google Ads, Microsoft Ads, SA360 and Campaign Manager
- Improve campaign results through ongoing adjustments and A/B tests
- Analyze channel reports and share performance findings using GA4, LookerStudio and SA360
- Coordinate campaign communication between Good Sam business teams and digital marketing
- Find process improvements and work with peers to strengthen team skills
What you bring
- At least two years in an SEM specialist, SEM coordinator, digital marketing coordinator or comparable role
- Advanced working knowledge of Google Ads, Microsoft Ads, SA360, Campaign Manager and GA4
- You can interpret channel reports and turn the data into useful insights
Who this fits
This is a mid-level role for someone who can manage paid search campaigns and present performance findings. You’ll work from the Chicago office three days each week. The role also calls for managing multiple projects under tight deadlines.
From the employer
We are currently looking for a Paid Search Specialist to join our premier in-house digital marketing team. If you are looking for a new challenge with a fun work environment and an entrepreneurial culture, we ask that you please apply-we'd love to have you join our team. This role will be on a hybrid basis (onsite 3 days per week), located in our Chicago, IL office.
What You'll Do:
- Plan and execute digital marketing initiatives across several platforms including Google Ads, Microsoft Ads, SA360 and Campaign Manager
- Drive campaign performance through optimizations and A/B testing strategies
- Provide performance reporting and insights on various digital marketing initiatives using tools such as GA4, LookerStudio, SA360 & more
- Lead active communication between different Good Sam lines of business and the digital marketing team
- Work with peers to increase skill sets
- Seek information to improve current process’s and or overall efficiency
Personality:
Self-driven, results-oriented with a positive outlook, and a clear focus on high quality and business efficiency. A natural forward planner who critically assesses own performance. Mature, credible, and comfortable in dealing with company executives. Reliable, tolerant, and determined. Empathic communicator, able to see things from the other person's point of view. Well-presented and businesslike.
What You'll Need to Have for the Role:
- Minimum 2+ years’ experience as SEM Specialist, SEM Coordinator, digital marketing coordinator, or equivalent external experience.
- Advanced knowledge of the following is a must: Google Ads, Microsoft Ads, SA360, Campaign Manager, GA4
- Base understanding of channel tagging and tracking is a plus
- Ability to pull, analyze and derive insights from channel reports
- Must be self-motivated team player, professional, detail orientated and possess excellent oral and written communication skills.
- Comfortable working under pressure with tight deadlines.
- Strong customer service skills with a commitment to superior quality.
- Outstanding creative presentation skills.
- Capacity to lead and manage more than one project simultaneously.
- Proven ability to lead by example with positive attitude.
Skills and Talents for Advancement
- Able to lead campaign builds in commonly used platforms. (Google Ads, Microsoft Ads, SA360, Campaign Manager, GA4)
- Source and provide materials from multiple sources to organize and execute desired strategy
- Innovation – proven ability to identify trends in current space to optimize and create increased performance of existing and or new campaigns.
- Deliver in the moment feedback to peers and leaders to grow the culture of One Team.
- Identify internal passions and focus to align with channel manager roles.
- Self-assessment and personal awareness.
- Advanced skills learned from channel managers with in current vertical. 24 months minimum.
- Consistently produces exceptional results in a defined focused area - best there is in their role
- Knows current job well and enhances skills for their current job and future
- Adapts well to new situations and challenges
- Teach and train others and provide back-fill for your position (Succession Planning)
General Compensation Disclosure
The pay range for this role considers several factors in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At Camping World, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the factors stated. A reasonable estimate of the current range is listed below.
Pay Range:
$56,700.00-$87,000.00 AnnualIn addition to competitive pay, we offer Paid Time Off, 401(k), an Employee Assistance Program, Good Sam Roadside Assistance, discounts, paid parental leave (if eligibility is met), Tuition Reimbursement (if eligibility is met), and on the job training opportunities. Full-time associates are offered a comprehensive benefit package including medical, dental, vision and more! Part-time associates are offered access to dental & vision coverage! For more information please visit: www.mycampingworldbenefits.com
We are an equal employment opportunity employer. The Company's policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, veteran or uniformed service-member status, genetic information, or any other basis protected by applicable federal, state, or local laws.
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