Paid Search Specialist

prophet Open · verified Oct 6, 2026

Atlanta AustinChicago Mid-level Paid Search / PPC

At a glance

Mid-level Paid Search / PPC role at prophet. Atlanta · $70,000–$90,000 base.

SalaryStated by prophet

$70,000 – $90,000

Base salary for this role, in USD per year, as published in the posting.

RolePaid Search / PPC

SeniorityMid-level

LocationAtlanta

Base pay$70,000–$90,000

PostedOct 2, 2026 · 4d ago

Also hiring inAustin, Chicago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Run Google Ads and Microsoft Ads campaigns for goals such as leads, online sales, pipeline growth and brand visibility
Set up campaign plans around search terms, account structure, audiences, creative, bids, budgets and trafficking
Review results across ad platforms and GA4, then surface trends, risks and ways to improve performance
Test creative, keywords, audiences, bidding, landing pages and campaign structure to find better approaches
Keep campaign records and pacing trackers organized, and work with analytics and operations on tracking checks

What you bring

At least three years of hands-on paid search management using Google Ads, Microsoft Ads or both
A bachelor’s degree in marketing, advertising, communications, business, analytics or a related area
Practical knowledge of search campaign setup, optimization and reporting, including keyword strategy, bidding and budget pacing
Working familiarity with GA4, conversion tracking and UTM planning, plus strong Excel skills

Who this fits

This role suits a detail-focused paid search practitioner who can take on B2B and B2C client work with increasing independence. The position uses a hybrid schedule, with at least three full days each week in an Austin, Atlanta or Chicago office or at a client site.

From the employer

About The Role

We are currently looking for a Paid Search Specialist to join our growing media team. This person will support the planning, execution, optimization, and reporting of paid search campaigns across Google Ads, Microsoft Ads, and related platforms. You’ll manage campaigns across B2B and B2C clients with increasing independence, using data, testing, and search behavior insights to improve performance and connect paid search results to broader client business goals.

This role is ideal for someone who is detail-oriented, curious, and comfortable balancing hands-on campaign management with clear communication, collaboration, and strategic thinking.

Your Day to Day

Manage the day-to-day execution and optimization of paid search campaigns across Google Ads and Microsoft Ads, supporting goals such as lead generation, ecommerce sales, qualified traffic, pipeline growth, and brand visibility.

Support campaign planning and setup, including keyword research, account structure, audience strategy, ad copy, bidding, budgets, and trafficking.

Monitor campaign performance and compile data for reporting, surfacing trends, risks, insights, and optimization opportunities.

Analyze results across Google Ads, Microsoft Ads, GA4, and reporting dashboards to identify patterns and recommend improvements.

Contribute to testing across ad copy, keywords, audiences, bidding strategies, landing pages, and campaign structure.

Maintain organized campaign documentation, budgets, timelines, pacing trackers, and optimization records.

Support conversion tracking, UTM governance, and tagging QA in partnership with analytics and operations teams.

Write clear, performance-minded search ad copy tailored to user intent, funnel stage, and client goals.

Collaborate with media, analytics, creative, and client strategy teams to support integrated campaign execution.

Use AI tools independently to improve analysis quality, accelerate research, support ad copy development, and enhance personal work output.

Construct and deliver clear written and verbal communications with limited support. Manage assigned tasks consistently and flag timing, budget, performance, or scope issues proactively.

Continue developing a strategic point of view that connects paid search performance back to each client’s broader business goals.

What You Bring

Bachelor’s degree in Marketing, Advertising, Communications, Business, Analytics, or a related field.

3+ years of hands-on experience managing paid search campaigns across Google Ads and/or Microsoft Ads — agency or multi-client experience preferred.

Working knowledge of paid search setup, optimization, and reporting, including keyword strategy, match types, Responsive Search Ads, extensions, bidding strategies, audience targeting, and budget pacing.

Familiarity with Performance Max, Demand Gen, AI Max, or other evolving Google Ads campaign types is a plus.

Comfort with GA4, conversion tracking, UTM strategy, and basic tagging concepts.

Comfort with data and reporting tools; proficiency in Microsoft Office Suite, particularly Excel, required.

Experience with or willingness to learn AI-powered tools for analysis, research, workflow efficiency, and message development.

Strong attention to detail, effective communication skills, and the ability to produce polished, client-ready work with limited revisions.

A proactive, curious mindset with a team-first approach and a willingness to ask questions, test new ideas, and improve how work gets done.

Ability to manage multiple priorities across clients, timelines, and deliverables in a fast-paced agency environment.

Location: Austin, Atlanta, or Chicago. Hybrid working model: 3+ full days in office or at client site.

Location: Austin, Atlanta, or Chicago

Hybrid Working Model (3 Days in office)

Salary: $70,000 - $90,000

Prophet is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. All employment, promotion, and evaluation decisions are based on qualifications, merit and business need.