Paid Search Specialist
Mid-level Paid Search / PPC role at prophet. Atlanta · $70,000–$90,000 base.
Growth Roles summary, based on the employer's posting.
What you'll do
- Run and refine paid search campaigns in Google Ads and Microsoft Ads for B2B and B2C clients
- Build campaign plans covering keywords, audiences, ad copy, bids, budgets, and trafficking
- Review platform, GA4, and dashboard data to find trends, risks, and improvement opportunities
- Test ads, keywords, audiences, bids, landing pages, and campaign structures
- Keep reporting, pacing, documentation, tagging QA, and client communication organized
What you bring
- Bachelor’s degree in marketing, advertising, communications, business, analytics, or a related discipline
- At least three years managing paid search hands-on in Google Ads and/or Microsoft Ads, preferably across an agency or multiple clients
- Working knowledge of campaign structure, keyword and audience strategy, Responsive Search Ads, extensions, bidding, and budget pacing
- Comfort using GA4, conversion tracking, UTM planning, tagging basics, and Microsoft Excel
- Strong detail management, polished communication, curiosity, and the ability to handle several client priorities at once
Who this fits
You’ll suit a detail-focused, curious paid search practitioner who can manage client work, communicate clearly, test ideas, and connect campaign results to business goals. The role supports multiple clients in a fast-paced agency setting and requires proactive prioritization. You’ll work from Austin, Atlanta, or Chicago, with at least three full days each week in the office or at a client site.
From the employer
About The Role
We are currently looking for a Paid Search Specialist to join our growing media team. This person will support the planning, execution, optimization, and reporting of paid search campaigns across Google Ads, Microsoft Ads, and related platforms. You’ll manage campaigns across B2B and B2C clients with increasing independence, using data, testing, and search behavior insights to improve performance and connect paid search results to broader client business goals.
This role is ideal for someone who is detail-oriented, curious, and comfortable balancing hands-on campaign management with clear communication, collaboration, and strategic thinking.
Your Day to Day
- Manage the day-to-day execution and optimization of paid search campaigns across Google Ads and Microsoft Ads, supporting goals such as lead generation, ecommerce sales, qualified traffic, pipeline growth, and brand visibility.
- Support campaign planning and setup, including keyword research, account structure, audience strategy, ad copy, bidding, budgets, and trafficking.
- Monitor campaign performance and compile data for reporting, surfacing trends, risks, insights, and optimization opportunities.
- Analyze results across Google Ads, Microsoft Ads, GA4, and reporting dashboards to identify patterns and recommend improvements.
- Contribute to testing across ad copy, keywords, audiences, bidding strategies, landing pages, and campaign structure.
- Maintain organized campaign documentation, budgets, timelines, pacing trackers, and optimization records.
- Support conversion tracking, UTM governance, and tagging QA in partnership with analytics and operations teams.
- Write clear, performance-minded search ad copy tailored to user intent, funnel stage, and client goals.
- Collaborate with media, analytics, creative, and client strategy teams to support integrated campaign execution.
- Use AI tools independently to improve analysis quality, accelerate research, support ad copy development, and enhance personal work output.
- Construct and deliver clear written and verbal communications with limited support. Manage assigned tasks consistently and flag timing, budget, performance, or scope issues proactively.
- Continue developing a strategic point of view that connects paid search performance back to each client’s broader business goals.
What You Bring
- Bachelor’s degree in Marketing, Advertising, Communications, Business, Analytics, or a related field.
- 3+ years of hands-on experience managing paid search campaigns across Google Ads and/or Microsoft Ads — agency or multi-client experience preferred.
- Working knowledge of paid search setup, optimization, and reporting, including keyword strategy, match types, Responsive Search Ads, extensions, bidding strategies, audience targeting, and budget pacing.
- Familiarity with Performance Max, Demand Gen, AI Max, or other evolving Google Ads campaign types is a plus.
- Comfort with GA4, conversion tracking, UTM strategy, and basic tagging concepts.
- Comfort with data and reporting tools; proficiency in Microsoft Office Suite, particularly Excel, required.
- Experience with or willingness to learn AI-powered tools for analysis, research, workflow efficiency, and message development.
- Strong attention to detail, effective communication skills, and the ability to produce polished, client-ready work with limited revisions.
- A proactive, curious mindset with a team-first approach and a willingness to ask questions, test new ideas, and improve how work gets done.
- Ability to manage multiple priorities across clients, timelines, and deliverables in a fast-paced agency environment.
- Location: Austin, Atlanta, or Chicago. Hybrid working model: 3+ full days in office or at client site.
Location: Austin, Atlanta, or Chicago
Hybrid Working Model (3 Days in office)
Salary: $70,000 - $90,000
Prophet is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. All employment, promotion, and evaluation decisions are based on qualifications, merit and business need.