Strategic Marketing Manager

Roche roche.com Open · verified Sep 21, 2026

Seoul Full-time Manager General Marketing

At a glance

Mid-level General Marketing role at Roche. Seoul · full-time.

Pay not stated General Marketing salary

RoleGeneral Marketing

SeniorityManager

LocationSeoul

EmploymentFull-time

PostedSep 21, 2026 · 0d ago

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build Korea’s integrated marketing strategy and yearly plans around global direction and local business priorities
Turn worldwide market intelligence into local actions that surface emerging opportunities and risks
Coordinate Customer Area marketing on priorities, launches, and customer-facing work
Create Lab 2.0 offerings and develop KOL relationships that support their adoption
Exchange knowledge with global marketing leads while keeping Korean work aligned internationally

What you bring

At least ten years working in healthcare, with in-vitro diagnostics experience valued
Strong marketing strategy, customer focus, negotiation, analytics, and new-business development capability
Clear communication and coordination skills for working across functions and regions
Korean and English proficiency is preferred

Who this fits

You’ll suit a senior strategic marketer who can connect local Korean priorities with regional and global teams. The role is based in Seoul and centers on healthcare diagnostics, stakeholder coordination, data-led decisions, and market expansion. Korean and English ability is preferred, and the application requires Korean and English application materials in one Word or PDF file.

From the employer

At Roche you can show up as yourself, embraced for the unique qualities you bring. Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally. This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche, where every voice matters.

The Position

Affiliate: Roche Diagnostics Korea

Division : Customer Integrated Solutions

Work location: Seoul, South Korea

Key Responsibility

1) Strategic planning & Clinical Excellence
- Create and implement the integrated local marketing strategy and annual plans, ensuring full alignment with global
- Connect local business priorities with regional and global marketing strategies, ensuring that RDK delivers comprehensive, patient-centered, and data-driven diagnostic workflows

2) Data Strategy & Market Insights
- Partner with global insight business partners (BPs) to drive the local strategy
- Translate global market intelligence into actionable local tactics to identify emerging trends and threats.

3) Cross-CA Commercial Synergy Management
- Drive active engagement with the Customer Area(CA) marketing to streamline prioritization, launch planning, and coordinated customer-facing activities.
- Serve as a key interface to Customer Area(CA) marketings to ensure tactical alignment and operational synergy.

4) Develop Lab 2.0 solutions
- Develop Lab 2.0 solutions to shift the laboratory’s value proposition from delivering analytical results to generating high-value insights.

- Develop and manage relationships with KOLs to build advocacy for Lab 2.0.

5) Global networking
- Serve as the counterpart for the global strategic marketing chapter and global network leads, facilitating two-way knowledge exchange and global-local alignment.

Who You Are:

- 10 years experience in healthcare industry, IVD experience is a plus

- Deep Marketing Expertise & Strategic Acumen
- Customer-Centricity & Negotiation Proficiency
- Exceptional Communication & Cross-Functional Coordination
- New Business Development & Market Expansion
- Data Analytics Proficiency

- Proficiency both in Korean/English is preferred

Submission

자유 양식의 국/영문 이력서 및 국/영문 자기소개서 (하나의 MS Word 혹은 PDF 파일로 제출)

※ 이력서 상단에 반드시 현재 연봉과 희망 연봉을 표기하시기 바랍니다. 누락 시 이력서가 검토되지 않습니다.

※ 이력서 내 이메일 주소와 서류전형 지원 사이트의 입력하시는 이메일 주소를 반드시 동일하게 작성해주시기 바랍니다.

※ 국가보훈대상 및 장애인은 관련 서류 제출시 관련 법규에 의거 우대합니다.

※ 이력서에 개인민감정보 (신체적 조건, 출신 지역, 혼인 여부, 가족관계 등)는 기재하지 말아주십시오.

※ 입사 지원 서류에 허위 사실이 발견될 경우, 채용 확정 이후 라도 채용이 취소될 수 있습니다.

Process

서류 전형▶ 면접 전형 ▶ 종합 심사 ▶ 최종 합격 통지

※ 면접은 서류전형 합격자에 한해 개별 통보합니다.

※ 면접 일정 안내 및 조율을 위해 해외 번호(중국)로 연락이 갈 수 있는 점 미리 안내드립니다.

※채용이 유력한 후보자에 대해서 이력 검증 및 평판 조회, 건강검진 등의 종합심사를 진행하여 최종 합격자를 선정합니다.

Who we are

A healthier future drives us to innovate. Together, more than 100’000 employees across the globe are dedicated to advance science, ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities, foster creativity, and keep our ambitions high, so we can deliver life-changing healthcare solutions that make a global impact.

Let’s build a healthier future, together.

Roche is an Equal Opportunity Employer.