Assistant Manager, BU Marketing, Sportstyle

PUMA Open · verified Sep 20, 2026

Seoul Full-time Manager General Marketing

Mid-level General Marketing role at PUMA. Seoul · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You’ll build and run APAC ambassador and local campaigns, from asset creation through related marketing activity
You’ll organize brand events and experiential programs tied to important product launches
You’ll select online and offline advertising channels to support visibility and performance goals
You’ll set social rollout calendars and develop digital-viral concepts and content plans
You’ll manage influencer relationships, product seeding, and PR support, including samples and press materials

What you bring

You bring at least seven years in marketing or PR for fashion or sports brands; agency experience is also welcome
You have business studies training, ideally focused on marketing communication, at above-bachelor level or equivalent
You work fluently in English and use MS Office and Adobe Photoshop effectively
You can manage campaign shoots along with events and marketing projects

Who this fits

You’ll suit this role if you combine creative thinking, analysis, planning, organization, and open communication with fashion, sports, or agency marketing experience. The position is full-time and based in Seoul, Korea.

From the employer

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.

Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION

This role is to plan and execute all sportstyle markting/PR/activities (mainly for PRIME/SELECT) within the country(s) to enhance brand awareness and achieve commercial objectives.
- Drive campaigns and all releated activities with APAC ambassador.
- Plan and execute local campaigns and strategic/key account initiatives.
- Communication and management of agencies. (PR, PPL, social, digital viral, AD, production and event)
[Task 1] : Campaign Development & Management (APAC & Local) (20%)
Develop and drive marketing/PR campaigns featuring APAC ambassadors (K-pop artists) and local key initiatives.
Oversee the creation of campaign assets and execute all related marketing activities.
[Task 2] : Event Planning & Execution (20%)
Plan, organize, and execute brand events and experiential activities for key product launches.
[Task 3] : Omnichannel Advertising & Performance Marketing (20%)
Plan and organize channels for both online and offline advertising to drive brand visibility and performance marketing objectives.
[Task 4] : Social Media & Digital Viral Marketing (20%)
Establish social media roll-out schedules and oversee execution.
Develop and implement innovative digital viral marketing ideas and content strategies.
[Task 5] : Influencer Relations & PR Operation Support (20%)
Build strong relationships with key influencers and manage product seeding programs around major campaigns and collaborations.
Support PR operations, including the management of shooting samples and the translation/composition of press materials.

YOUR TALENT

Education : Major in Business Studies, ideally with a focus on Marketing Communication or equivalent (above Bachelor degree)
Professional : + 7 years of experience in marketing/PR in fashion or sports brand. PR, social, AD or event agency experience is also welcome.
IT Skills : Good MS office skills, Adobe photoshop
Language Skills : English (Fluent)
Competencies : Creativity & Innovation, Analysis ability, Open Communication & Listening, Planning & Organizing
Functional Skills : Campaign shooting Management, Event&project Management

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,

gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at

PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal

opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000

employees worldwide.