growthroles

Senior Marketer - Personal Care

Dow dow.com Open · verified Sep 21, 2026
Seoul Full-time Senior General Marketing

At a glance

Senior General Marketing role at Dow. Seoul · full-time.

Pay not stated General Marketing salary

RoleGeneral Marketing
SenioritySenior
LocationSeoul
EmploymentFull-time
PostedSep 18, 2026 · 3d ago
Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

  • Set and deliver the Japan and Korea Personal Care growth strategy, including market plans and profitability
  • Lead North Asia cross-functional teams aligning Sales, Marketing, Communications, and TS&D resources
  • Research market size, competition, customer behavior, and journeys to shape growth plans
  • Build the innovation pipeline from customer insights and lead selected Innovation Stage Gate programs
  • Strengthen channel partnerships, cross-business collaboration, and digital routes to customer adoption

What you bring

  • A degree in engineering, chemistry, marketing, or another business-related field
  • At least five years in a commercial sales or marketing position, including three years in B2B marketing
  • Experience guiding cross-functional teams and working directly with customers
  • Korean and English fluency for customer and internal stakeholder engagement
  • Silicone or Personal Care industry experience is strongly preferred

Who this fits

This role suits a customer-facing senior marketer who combines commercial experience with technical knowledge, data analysis, and strategic planning. You'll work from Seoul across the Japan and Korea market, lead cross-functional teams, and engage customers, distributors, R&D, Technical Service, and regional business leaders. Japanese language ability would help but is not required.

From the employer

At Dow, we believe in putting people first and we’re passionate about delivering integrity, respect and safety to our customers, our employees and the planet.

Our people are at the heart of our solutions. They reflect the communities we live in and the world where we do business. Their diversity is our strength. We’re a community of relentless problem solvers that offers the daily opportunity to contribute with your perspective, transform industries and shape the future. Our purpose is simple - to deliver a sustainable future for the world through science and collaboration. If you’re looking for a challenge and meaningful role, you’re in the right place.

About you and this role

Dow Consumer Solutions is seeking a highly motivated, strategic, and customer focused individual to fill an open position of a Senior Marketer, located in Seoul, South Korea.

This position will be responsible for driving regional strategy definition, market research, and implementation of a robust growth plan for Dow Consumer Solutions with a focus on the North Asia (Japan/Korea) Personal Care Market. The market needs for silicone solutions are growing in many exciting applications like Hair Care, Skin Care, and Cosmetics. Silicones are attractive solutions to provide performance and sustainability benefits. This position will be responsible for creating and executing the growth strategy for Personal Care Market in Japan and Korea.

Beyond the strategy definition and implementation, this individual will lead the cross-functional Market Management Team (MMT) for North Asia (Japan/Korea) that will support the development and execution of the regional and marketing plan. To drive growth, this individual will be responsible to collect market and customer insights to build a robust innovation portfolio that positions Dow as a market leader in this segment. Ability to interact with key customer and distributor personnel in order to translate customer needs to create compelling value propositions will be critical to success. Finally, this individual will help shape our go to market strategy to optimally serve the market as well as improve our digital marketing capability to ensure our products are easily found and adopted by customers and stakeholders throughout the value chain that are seeking solutions.

Marketing experience along with technical knowledge is strongly desired. Highly developed communication skills in both Korean and English are required for engagement with customers, internal R&D/Technical Service and fellow regional marketers and business leaders across Dow.

Responsibilities:

  • Lead regional segment MMT’s to align cross-functional teams.
  • Work to understand market sizing, dynamics, competitive intelligence, customer dynamics, customer journey to create an effective plan to grow in that environment.
  • Develop and implement regional market plans including strategy and implementation, profitability, and plan for continuous growth.
  • Work cross functionally to initiate, develop, and drive the segment growth pipeline.
  • Lead select Innovation Stage Gate programs for regional as well as global opportunities.
  • Drive prioritization of programs and effective resourcing for segment including Sales, Marketing, Communications, and TS&D.
  • Support channel partners to deliver growth target.
  • Liaison with other Dow businesses to drive synergy and growth.

Qualifications:

  • Degree in engineering/chemistry, marketing or other business related major.
  • 5+ years’ experience in commercial role (sales/marketing)
  • 3+ year’s experience in B2B marketing
  • Demonstrated leadership skills including experience leading cross-functional teams
  • Strong preference for experience in Silicone or Personal Care related industries.
  • Strong customer facing experience (Sales, Marketing, TS&D, etc.)
  • Fluency in Japanese language is a plus.

Skills:

  • Strategic thinking, data analysis and market strategy development.
  • Influential leadership and strong interpersonal skills.
  • Adaptability to change and an owner’s mindset.
  • Excellent communication skills.
  • Ability to build relationships with both external and internal key decision makers.
  • Hunter Mindset to proactively drive business growth.

Benefits – What Dow offers you

We invest in you.

Dow invests in total rewards programs to help you manage all aspects of you: your pay, your health, your life, your future, and your career. You bring your background, talent, and perspective to work every day. Dow rewards that commitment by investing in your total wellbeing.

Here are just a few highlights of what you would be offered as a Dow employee:

  • Equitable and market-competitive base pay and bonus opportunity across our global markets, along with locally relevant incentives.
  • Benefits and programs to support your physical, mental, financial, and social well-being, to help you get the care you need...when you need it.
  • Competitive retirement program that may include company-provided benefits, savings opportunities, financial planning, and educational resources to help you achieve your long term financial-goals.
    • Employee stock purchase programs (availability varies depending on location).
  • Student Debt Retirement Savings Match Program (U.S. only).
    • Dow will take the value of monthly student debt payments and apply them as if they are contributions to the Employees’ Savings Plan (401(k)), helping employees reach the Company match.
  • Robust medical and life insurance packages that offer a variety of coverage options to meet your individual needs. Travel insurance is also available in certain countries/locations.
  • Opportunities to learn and grow through training and mentoring, work experiences, community involvement and team building.
  • Workplace culture empowering role-based flexibility to maximize personal productivity and balance personal needs.
  • Competitive yearly vacation allowance.
  • Paid time off for new parents (birthing and non-birthing, including adoptive and foster parents).
  • Paid time off to care for family members who are sick or injured.
  • Paid time off to support volunteering and Employee Resource Group’s (ERG) participation.
  • Wellbeing Portal for all Dow employees, our one-stop shop to promote wellbeing, empowering employees to take ownership of their entire wellbeing journey.
  • On-site fitness facilities to help stay healthy and active (availability varies depending on location).
  • Employee discounts for online shopping, cinema tickets, gym memberships and more.
  • Additionally, some of our locations might offer:
    • Transportation allowance (availability varies depending on location)
    • Meal subsidiaries/vouchers (availability varies depending on location)
    • Carbon-neutral transportation incentives e.g. bike to work (availability varies depending on location)

Join our team, we can make a difference together.

About Dow
Dow (NYSE: DOW) is one of the world’s leading materials science companies, serving customers in high-growth markets such as packaging, infrastructure, mobility and consumer applications. Our global breadth, asset integration and scale, focused innovation, leading business positions and commitment to sustainability enable us to achieve profitable growth and help deliver a sustainable future. We operate manufacturing sites in 30 countries and employ approximately 36,000 people. Dow delivered sales of approximately $43 billion in 2024. References to Dow or the Company mean Dow Inc. and its subsidiaries. ​​​​Learn more about us and our ambition to be the most innovative, customer-centric, inclusive and sustainable materials science company in the world by visiting www.dow.com.

As part of our dedication to inclusion, Dow is committed to equal opportunities in employment. We encourage every employee to bring their whole self to work each day to not only deliver more value, but also have a more fulfilling career. Further information regarding Dow's equal opportunities is available on www.dow.com.

Not this one either?

Claude or ChatGPT reads the other 86,068 for you.

Get better matches →

Same team as Marketing Monk

What's happening in AI marketing. Daily.

Biggest story, quick hits, a prompt, one action.

7 minutes. 71,000 readers. Unsubscribe anytime.