Assistant Marketing Manager

Resorts World Genting rwgenting.com Open · verified Sep 18, 2026

Kuala Lumpur Manager General Marketing

Mid-level General Marketing role at Resorts World Genting. Kuala Lumpur.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Run the online radio’s daily work alongside the Head of Content & Creative
Create and coordinate programming with audio staff while keeping marketing messages consistent
Connect marketing teams and business units to deliver radio content and activation support
Keep the broadcast schedule current and check music, shows, promos, and talk segments
Lead radio programming and serve as the contact for Resorts World Genting activations

What you bring

Four to six years of broadcasting experience
A bachelor’s degree in mass communications, journalism, marketing, or a related field
Strong spoken and written English; Bahasa Malaysia or Mandarin is an added advantage
Familiarity with Zetta or another radio automation system is helpful
Leadership, stakeholder management, problem-solving, organization, and multitasking ability

Who this fits

You’ll suit this role if you can manage broadcast content, coordinate across teams, and handle radio-supported activations independently. The position is based in Kuala Lumpur, Malaysia, with hospitality or international marketing experience listed as an advantage.

From the employer

Genting Malaysia Berhad

Genting Malaysia is a leading multinational conglomerate that is principally involved in the leisure and hospitality business, covering theme parks, casinos, hotels, seaside resorts and entertainment venues in Malaysia, the UK, and the US. It is one of the largest listed companies in Malaysia.

With decades of experience and milestones, Genting Malaysia celebrates its 60 Years Diamond Jubilee in 2025, stamping its mark as a leading tourism and entertainment hub with award-winning properties and world-class attractions such as Genting SkyWorlds Theme Park, Skytropolis Indoor Theme Park, Crockfords, and more. Even with all these accolades, Genting Malaysia is constantly expanding and making big waves in the hospitality industry.

If you are searching for a dynamic career full of exciting growth opportunities; look no further and join us today!

BASIC FUNCTION: To develop, establish and maintain content for V On Air, RWG’s first online radio and to supervise daily operations of the radio.

SPECIFIC DUTIES, RESPONSIBILITIES AND AUTHORITIES

Main Job Duties and Responsibilities

Assist Head of Content & Creative in executing day-to-day operations of the online radio
Coordinate and communicate with the internal Audio Personnel to maintain and create content for the radio ensuring it meets quality standards and meets the marketing message
Assist in coordinating between marketing teams and business units to deliver content on the radio
Maintaining a high level of quality for the content on the radio and avoid any mistakes from airing where possible
To maintain the schedule of the radio and provide updated content regularly for the radio
To be the program head for the content on the radio and be well-versed in Zetta
To be the main point of contact for all activations that require radio support at Resorts World Genting or as required by the business
Monitor and review regularly the content on the radio including music, shows, promos, and talksets

Education and Experience

Min 4 to 6 years of experience in the field of broadcasting
Candidate must possess a Bachelor’s Degree in Mass Communications, Journalism, Marketing or equivalent.
Experience in hospitality industry and/or international marketing is an added advantage.
Experience with Zetta or other radio automation systems is a plus
Good proficiency in written and spoken English (Bahasa Malaysia and Mandarin is an added advantage)

Key Competencies

Strong leadership, communication, and collaboration abilities
Exceptional analytical and problem-solving skills
Strong time management and organizational abilities
Excellent written and verbal communication skills
Ability to prepare an integrated marketing plan for campaigns
Data analysis and management
Problem analysis and problem-solving

Independent and multi tasker
Strong stakeholder management skillset
Team Player

Be part of an exciting history-in-the-making, help shape the future with us. This is a golden opportunity for you to establish a strong foundation for a great career within the company. Apply now!