Senior Manager, Segment Marketing

Manulife and John Hancock Open · verified Oct 2, 2026

Kuala Lumpur Full-time Senior General Marketing

At a glance

Senior General Marketing role at Manulife and John Hancock. Kuala Lumpur · full-time.

Pay not stated General Marketing salary

RoleGeneral Marketing

SenioritySenior

LocationKuala Lumpur

EmploymentFull-time

PostedOct 1, 2026 · 1d ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Set growth priorities for customer segments using target groups, needs, competitive position and portfolio economics
Shape and refine propositions across products, services, customer experiences, partnerships, channels and engagement
Build segment business cases and launch plans, then monitor spending, returns and expected benefits
Connect channel plans, customer journeys, sales materials and activation activity to improve adoption and conversion
Review segment results and customer insights, then recommend changes or additional investment

What you bring

A bachelor's degree in business, marketing, finance or a related area
Eight to ten years in segment or proposition work, customer growth, product strategy, or financial services
A record of building business cases, taking propositions to market and producing measurable growth
Strong knowledge of customer segments, lifecycle management, distribution channels and financial services products
Experience leading complex cross-team initiatives and using customer, market and performance data for investment decisions

Who this fits

This senior role suits someone who can lead segment growth and coordinate delivery across multiple functions. The position is based in Kuala Lumpur and follows a hybrid working arrangement.

From the employer

Position Responsibilities:

Segment Growth Strategy: Own the growth agenda for customer segments, including target customers, needs, value pools, competitive positioning, portfolio economics and strategic growth priorities.
Integrated Proposition Ownership: Lead the design and ongoing optimization of propositions spanning products, services, experiences, partnerships, channels and engagement.
Commercial Strategy & Investment Governance: Develop segment economics, investment cases and commercialization strategies, and track expenditure, returns and benefits realization against agreed outcomes.
Go-to-Market & Distribution Activation: Align channel strategy, customer journeys, proposition narratives, sales enablement and activation plans to drive adoption and conversion.
Segment Performance & Customer Value: Drive acquisition, activation, cross-sell, upgrades retention and engagement, with clear focus on portfolio contribution, customer lifetime value and sustainable segment growth.
Segment Performance Management: Lead regular segment performance reviews covering customer growth, proposition adoption, portfolio economics, investment outcomes and benefits realization; recommend corrective action or further investment.
Enterprise Delivery Leadership: Coordinate cross-functional delivery across Product, Distribution, Customer Experience, Brand, Analytics, Operations, Technology, Finance, Legal, Compliance and Risk.
Market & Customer Insight: Use customer analytics, market developments and competitor activity to identify unmet needs and future growth opportunities.

Required Qualifications:

Bachelor's Degree in Business, Marketing, Finance or a related discipline.
8 - 10 years of experience in segment management, proposition strategy, customer growth, product strategy or financial services.
Demonstrated experience developing business cases, commercializing propositions and delivering measurable growth outcomes.
Strong understanding of customer segmentation, lifecycle management, distribution channels and financial services products.
Proven ability to lead complex cross-functional initiatives in a matrixed organization.
Experience using customer, market and performance insights to guide investment and optimization decisions.

Preferred Qualifications:

Highly analytical with the ability to leverage customer insights, market trends, and performance data to identify growth opportunities and optimize business performance.

When you join our team:

We’ll empower you to learn and grow the career you want.
We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.
As part of our global team, we’ll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact hr@manulife.com.

Working Arrangement

Hybrid