Senior Marketing Executive
Chanel Open · verified Sep 21, 2026 At a glance
Senior General Marketing role at Chanel. Kuala Lumpur · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Build integrated media, PR and social campaigns with agencies, protecting brand standards and managing planned budgets
- Use customer, competitor and category data to recommend growth moves and review campaign results with follow-up actions
- Coordinate forecasts, sampling and product availability across retail, travel retail and e-commerce channels
- Create recruitment, retargeting and conversion journeys with client engagement teams to increase repeat purchases
- Lead boutique launches, fragrance masterclasses, makeup events and omnichannel initiatives from planning through execution
What you bring
- A university degree, preferably in business administration or marketing, is required
- You bring more than five years in beauty or retail, including CRM, client insight and omnichannel marketing
- You understand beauty across mid-mass or luxury and can turn consumer and market intelligence into practical findings
- You can plan and deliver omnichannel activations and digital campaigns using business insights
- You communicate in English and work confidently with Excel, Word and PowerPoint
Who this fits
This role suits a strategic, analytical marketer who can move between consumer insights, category growth, client engagement and retail execution. You will work across regional, communications, retail, e-commerce, forecasting, training and agency stakeholders, with people leadership and stakeholder management in scope. The position is based in Kuala Lumpur and calls for resilience, agility, organization and comfort handling complex, ambiguous work.
From the employer
Job Purpose:
Regain and strengthen category leadership through franchise optimization, consumer-centric innovation, actionable insights, and differentiated luxury services to drive sustainable growth and brand desirability.
Key Responsibilities:
BRAND
- Protect the brand equity by ensuring highest standards of execution.
- Partner Comms and Agencies on the implementation of integrated campaigns (media, PR, social) across all relevant touchpoints to gain SOV with ROI within planned budgets (reach & engagement)
- Work with Comms & Regional to strategize a plan to drive buzz and enhance desirability to heighten awareness and recruit new while building loyalty and retaining existing clients.
CATEGORY GROWTH & SHARE
- Identify opportunities and propose business recommendations through data analysis, competitive and customer insights to implement and scale differentiated animations.
- Populate campaign results and lead business reviews along with action items.
- Constantly keep abreast of developments in the category, analyzing the competitive landscape with category/channel insight and fuel local and regional intelligence
- Partner Forecast & Demand to ensure sufficiency to fuel the sell-through ambition & sampling strategies across all touchpoints; across channels (LM, TR, Ecomm) and formats (stocks, SPM), while maintain forecast accuracy and minimize L&O for the category.
CLIENT ENGAGEMENT
- Drive strong recruitment with the right activations & services-driven proposition (sampling, retargeting, conversion) – partner CEM on curating and executing the automation journeys for the categories.
- Ensure mono axis recruits progress to 2X purchase + SKINCARE. Transversally ensure framework is in place to elevate Skincare explorers to MU & FR to grow tri-axis rate, SPT and IPT.
RETAIL & OMNICHANNEL EXCELLENCE
- Partner Regional, CEM and Retail to design and articulate the ultimate seamless customer experience journey with an omnichannel approach, from prospecting to evaluation to conversion.
- Lead the execution of in-boutique activations such as launches, fragrance masterclasses, makeup workshops / events from conceptualization to coordination i.e. mall licensing, animation mechanics.
- Collect & analyze actionable client insights, towards recruitment (New %) /retention (+2nd purchase) goals, also to drive increase in MU SPT and FR IPT.
- Partner E-comm to plan and drive differentiated e-business initiatives (campaigns & product mix) to nurture e- business and digital channels to gain fair share.
BE THE GOLD STANDARD FOR LUXURY MU & FRAGRANCE
Partner L&D and Expertise Manager to formulate the right training modules at the right time to upgrade MU and FR specialists and all BAs in expertise & services (Les Quarts D'Heure).
Person Specifications:
Academic / Professional Qualifications
- University graduate or above and major in Business Administration, Marketing preferred
Work Experience
- Over 5-years’ experience in beauty / retail industry with CRM/Client Insight and omnichannel marketing
- Strong understanding of the beauty industry, mid-mass or luxury.
- Ability to analyze data and craft workable findings from consumer and market intelligence and insights
Business / People Competencies
- Strategic thinking and an analytical mindset
- Ambition and courage in decision making and driving goals
- Able to develop, plan and deploy activations/digital campaigns with business insights in omnichannel
- Strong communication, organization, presentation, influential, planning skills
- Result and detail oriented and organized
- Teamwork and people leadership & stakeholder management
- English proficiency (communication in oral and writing)
- Excellent Microsoft Office skills (Excel, Word and Powerpoint)
- Demonstrate resilience, agility, innovation, manage complexities and navigate ambiguities.
At Chanel, we are focused on creating an inclusive culture that nurtures personal growth, contributing to collective progress. We believe the uniqueness of each individual increases the diversity, complementarity and effectiveness of our teams. We strongly encourage your
application, as we value the perspective, experience and potential you could bring to CHANEL.
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