Software Product Marketing Manager
At a glance
Manager-level Product Marketing role at Resideo. Charlotte · full-time · no salary stated · we estimate $117,500–$170,000 across the United States.
Resideo has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Shape launch plans, positioning and messaging for Control4 software releases and connected services, then prepare the supporting assets
- Create materials for integrators and end users that explain products and encourage awareness and adoption across channels
- Plan and run customer campaigns from onboarding through renewal and win-back
- Review campaign and asset results, then use those findings to improve future work
- Coordinate with product, education, sales, support and creative teams to keep projects on track and messaging aligned
What you bring
- At least two years in product marketing, lifecycle marketing or a related role
- You have helped bring software, apps or connected services to market
- You have worked across teams and business levels, including with creative marketing groups
- You hold an undergraduate degree or a qualification in a technical discipline
Who this fits
This role suits someone who can manage several projects, communicate clearly with technical and non-technical audiences, and turn complex topics into usable marketing. The position is based in Charlotte and is hybrid.
From the employer
The Control4 Product Marketing Manager will support the growing portfolio of software releases, connected services, and customer lifecycle campaigns by executing go-to-market strategies and developing content that drives engagement and adoption. This person will work cross-functionally across Product, Education, Sales, Support, and Creative to bring new experiences to market and support long-term customer value. The ideal candidate has experience supporting SaaS or software launches and understands how to drive end user lifecycle engagement, from onboarding to renewal, to maximize product adoption, satisfaction, and renewal. This is a unique opportunity to help shape how we market, and support connected experiences across the Control4 brand.
JOB DUTIES:
- Support go-to-market strategy and execution for Control4 software and services, including planning, messaging, positioning, and asset development
- Develop marketing materials for both integrators and end users that drive awareness, adoption, and understanding across multiple channels
- Support end-user lifecycle campaign planning and execution, from onboarding through renewal and win back
- Track and report on campaign and asset performance, surfacing insights that inform optimization and future planning
- Collaborate across functions and stakeholders to ensure initiatives meet expectations, timelines are clear, and messaging is consistent - supporting internal enablement as needed
YOU MUST HAVE:
- 2+ years’ experience in product marketing, lifecycle marketing or related roles
- Demonstrated success in launching or supporting go-to-market for software, apps, or connected services
- Experience partnering across functions and levels of the business, including working closely with creative marketing teams
- Excellent communication, collaboration, project management, and organizational skills
- Proven ability to meet tight deadlines, to be a problem solver and to juggle numerous projects simultaneously
- Proficient in Excel, Word and PowerPoint. Undergraduate degree or technical discipline
WE VALUE:
- Curiosity, initiative, and a willingness to dive in and figure things out
- Clear, thoughtful communication across technical and non-technical audiences
- The ability to simplify complex topics and turn them into actionable marketing
- Collaborative, team-oriented energy with a strong sense of ownership
- Strong follow-though and the ability to drive projects to completion
- Experience with lifecycle tools (Braze, Iterable, etc.) or in the connected device space (a plus, but not required)
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