Product Marketing Manager
At a glance
Manager-level Product Marketing role at Resideo. Charlotte · full-time · no salary stated · we estimate $117,500–$170,000 across the United States.
Resideo has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Shape go-to-market plans, product messages and positioning for launches, then use them in campaigns and ongoing demand generation
- Define the audience, brand approach and segments, and tailor positioning to the buying journey
- Coordinate with teams across the business and creative marketing to keep initiatives aligned with expectations
- Review results, share recommended changes with the team and refine marketing based on performance
- Keep internal stakeholders aligned on project priorities and timelines, while bringing customer feedback into new launches
What you bring
- You have at least two years of marketing experience
- You have delivered B2B campaigns using multiple channels and partnered with creative teams across functions
- You can manage overlapping projects, tight deadlines and stakeholder communication with strong planning and organization
- You are proficient in Excel, Word and PowerPoint, and hold an undergraduate degree or technical qualification
Who this fits
This role suits a marketer who can guide product launches across teams, handle competing projects and use campaign results to recommend improvements. The position is hybrid in Charlotte.
From the employer
The Product Marketing Manager will work collaboratively in a highly-matrixed environment, driving the development and execution of GTM strategies for new product introductions with our Exclusive Brand categories. This person will work with cross-functional teams to successfully align with company objectives and desired outcomes, maximizing growth, development and return on investment of the organization’s product portfolio. Intellectual curiosity, accountability, attention to detail, creative problem solving, and business acumen are key attributes to be successful in this position.
JOB DUTIES:
- Develop GTM strategy, messaging and positioning for new product introductions that are leveraged for launch campaigns and ongoing demand generation
- Demonstrate a strong understanding of audience, brand, targeting & segmentation strategies, product positioning, and the buying journey
- Work cross-functionally with a wide variety of team members to ensure initiatives meet expectations
- Measure performance to evaluate efficacy and drive continuous improvement, communicating results to the team with recommended actions for optimization
- Build strategic marketing partnerships across the business to influence, motivate, and move initiatives forward
- Manage expectations across internal stakeholders while driving a high level of visibility and clarity across a fluid landscape of projects and timelines
Ensure the voice of customer is front and center in all new product introduction
YOU MUST HAVE:
- 2+ years Marketing experience
- Demonstrated success in developing and executing B2B marketing campaigns across many channels
- Experience partnering across functions, levels and lines of business and working specifically with creative marketing teams
- Excellent communication, collaboration, project management, and organizational skills
- Proven ability to meet tight deadlines, to be a problem solver and to juggle numerous projects simultaneously
- Proficient in Excel, Word and PowerPoint. Undergraduate degree or technical discipline
WE VALUE:
- Quickly identifying patterns among problems & issues
- Making timely decisions balancing systematic analysis
- Experience in product or strategic marketing
- Decisive and logical at thoroughly evaluating issues
- Excellent planning, execution and project-management skills
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Product Marketing
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