Growth Marketing Specialist, STG China
Mid-level Growth Marketing role at Ralliant. Shanghai · full-time.
Growth Roles summary, based on the employer's posting.
What you'll do
- Plan and run events tied to the marketing plan, then test ways to improve efficiency
- Work with agencies to create landing pages, ads, and digital campaigns using AI for iteration
- Manage websites, social channels, acquisition efforts, and new ways to engage target customers
- Use experiments and customer insights to improve brand experience, conversion, and sales enablement
- Coordinate trade shows, customer activations, and channel promotions while tracking results in KPI dashboards
What you bring
- Hold a bachelor’s degree in marketing, communications, business, or a related field
- Bring more than two years of marketing communications experience, preferably in B2B or technology
- Show experience creating content and campaigns, with familiarity in digital marketing and social media
- Use data to test hypotheses, adopt AI, and improve marketing approaches
- Communicate well in English and lead projects across international, cross-functional teams
Who this fits
You’ll suit this role if you enjoy testing ideas, learning through execution, and using data to improve marketing results. You’ll work onsite in Shanghai, collaborate with sales, product management, agencies, and regional marketing teams, and meet customers directly. The role calls for self-directed project leadership and comfort trying new channels, tools, and approaches.
From the employer
POSITIION SUMMARY
This is to look for a Growth Marketing Specialist, taking charge of designing, executing, and optimizing customer-centric, and result-driven marketing events, activations and experiments, in order to drive and unlock growth. This role is required to work closely with sales, product management, regional marketing teams; and meet up with real customers to make true impact. Demand generation and Marketing generated Leads & Funnels are how we measure success.
Under Ralliant, we value growth mindset, encourage learning by doing, and inspire creativity. As marketers, we promote extraordinariness over mediocracy.
ESSENTITAL DUTIES AND RESPONSIBILITIES
Lead in event scheduling, planning and execution that are tied with marketing master plan, seeking for ways and experiments to continuously improve campaigns ROI and efficiency
Collaborate with internal and external content/design agencies, to develop high-converting landing pages, ads and other digital campaigns, by proactively using AI tools to experiment and improve
Manage and improve corporate websites and social media
Explore new media, and new approaches to engage and interact with target customers, so as to improve visibility and enhance brand awareness
Identify and try new-customer acquisition channels and methodologies
Drive marketing experimentation to improve persona-based customer experience with our brand and target new products, in order to improve conversion
Manage and coordinate offline marketing activities, including trade shows, customer activations, and channel promotions
Coordinate the development of sales enablement tools by leveraging well-established brand value proposition and customer insights
Build up KPI dashboards, applying visual management to track results and drive continuous improvement
Stay on top of transformative marketing new trends, emerging AI techniques and tools, to build muscle and secure our competitiveness in the long run
QUALIFICATIONS:
Bachelor’s degree in Marketing, Communications, Business, or a related field.
+2 years of experience in marketing communications, preferably in B2B, or technology-related industries.
Proven experience in content creation and campaign development
Familiarity with digital marketing tools, social media; obsession with AI adoption
Proficient in MS Office (PPT, Excel, Word); experience with Adobe Creative Suite or similar tools is a plus
A Plan-Experiment-Learn-Improve mentality, building hypotheses then validating with data
A Growth mindset, passionate with making changes and doing things differently
Strong project management skills, with influencing power and self-motivation to proactively lead and collaborate in a cross-functional and international organization
Good verbal, written, and communication skills in English
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