Global User Growth Lead

Coins.ph coins.ph Open · verified Aug 17, 2026

Hybrid Shanghai Full-time Senior Growth Marketing

Senior Growth Marketing role at Coins.ph. Shanghai · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Build a consistent global framework for affiliate marketing and growth experiments
Shape regional affiliate initiatives and extract insights from crypto market analysis
Work with the CEO, marketing, product, and operations teams on growth plans
Grow new products, recruit affiliate marketers, and increase revenue across priority regions
Expand online and offline channels while managing affiliate spend and marketing ROI

What you bring

At least five years in finance or crypto, with hands-on experience and affiliate resources in key regions
Bachelor’s degree or an equivalent relevant qualification in marketing or a related field
Strong crypto market knowledge, analytical ability, and sensitivity to market changes
Ability to build promotional plans using varied marketing methods
Fluent English and a record of leading successful teams

Who this fits

This role suits a senior growth marketer with finance or crypto experience, strong market judgment, and affiliate relationships across key regions including KR, VN, JP, and TR. You’ll work from Shanghai in a hybrid setup, collaborate with the CEO and multiple teams, and lead successful teams while expanding global channels.

From the employer

Responsibilities

Defining and evolving a standardized global marketing/growth experiment affiliate framework across relevant marketing channels growth, responsible and service for the general market strategy and growth goal.
Mapping out global affiliate marketing/growth strategy initiatives and experiments for the relevant motion, pulling out key insights of crypto industry analysis.
Involving and working closely with CEO, the marketing team and other relevant teams such as product/Operation etc.
Lead the new products growth and drive a high volume revenue growth, sign up affiliate marketers in top regions we identified.
Responsible for global expanding growth channels, including evaluating and expanding new online and offline channels in regions such as EU regions, some key asian countries.
Manage and supervise the company’s global affiliate expense budget, ensuring the ROI of Global marketing.

Requirements

Over 5 years of experience in finance/crypto industry with hands-on experience and resources of key clients, affiliate in top regions KR, VN, JP, TR and others.
Bachelor degree or above in marketing major or relevant equivalent majors.
Demonstrate deep understanding of crypto industry and being sensitive about market with strong market analysis skill.
Proficient in creating promotional plans and using various promotion methods.
Fluent in English is a must.
Proven track record of leading and managing successful teams.