Manager, Growth (User Acquisition / Performance / CRM) – Tokyo, Japan

Glance Open · verified Aug 17, 2026

Tokyo Full-time Manager Growth Marketing

Mid-level Growth Marketing role at Glance. Tokyo · full-time.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Map the user journey from installation through activation, loyalty, and revenue
Create CRM and lifecycle journeys that increase activation, retention, and repeat use
Set an experimentation plan across channels, creative, audiences, and user journeys
Coordinate with product, data, and creative partners to refine onboarding and shopping
Manage paid acquisition, budgets, bids, creative tests, and channel allocation against targets

What you bring

Bring roughly four to seven years across growth, acquisition, performance marketing, or CRM, ideally in Japan
Use funnel, cohort, retention, CAC/LTV, and attribution data to guide decisions
Build cross-channel engagement programs with CRM, lifecycle, or marketing-automation tools
Run paid campaigns on major channels while managing budgets against clear performance goals
Work comfortably in both Japanese and English at business level

Who this fits

You’ll suit a self-directed growth marketer who can own targets and build programs without a fixed playbook. This Tokyo role requires business-level Japanese and English, with close work across product, data, creative, and channel partners. You’ll operate in a Japan startup environment while helping shape a playbook that can extend to other markets.

From the employer

Glance AI is an AI commerce platform shaping the next wave of e-commerce with inspiration-led shopping, less about searching for what you want and more about discovering who you could be. Operating in 140 countries, Glance AI transforms every screen into a stage for instant, personal, and joyful discovery, where inspiration becomes something you can explore, feel, and shop in the moment.

Its proprietary models, seamlessly integrated with Google’s most advanced AI platforms, Gemini and Imagen on Vertex AI, deliver hyper-realistic, deeply personal shopping experiences across categories such as fashion, beauty, travel, accessories, home décor, pets, and more. Designed to seamlessly integrate into everyday consumer technology, Glance AI reimagines the future of e-commerce with inspiration-led discovery and shopping.

With an open architecture built for effortless adoption across hardware and software ecosystems, Glance AI is creating a platform that can become a staple in everyday consumer technology. It partners with the world’s leading smartphone makers, connected TV manufacturers, telecom providers, and global brands — meeting people where they are: on mobile, smart TVs, and brand websites.

Through Glance AI’s rich first-party data and unparalleled consumer access, it harnesses InMobi’s global scale, insights, and targeting capabilities to create high-impact, performance-driven shopping journeys for brands worldwide. Part of the InMobi Group, a global technology and advertising leader reaching over 2 billion devices and serving more than 30,000 enterprise brands worldwide, Glance AI is backed by Google, Jio Platforms, and Mithril Capital.

What you'll be doing

Define and track the full growth funnel — from install through activation, retention, and monetization
Build and manage CRM and lifecycle programs that drive activation, retention, and repeat engagement across the user journey
Run a structured experimentation roadmap (A/B tests across channels, creative, audiences, and lifecycle journeys) and turn results into scaled wins
Work closely with product, data, and creative teams to improve onboarding, engagement, and the commerce experience
Plan and run user acquisition campaigns across paid channels to hit install, activation, and cost targets
Own performance marketing day to day — budgets, bidding, creative testing, and channel mix — and continuously improve CAC, ROAS, and conversion efficiency
Partner with channel and platform contacts to unlock new growth levers and stay ahead of changes in the Japan market

Key Requirements:

Around 4–7 years of experience in growth, user acquisition, performance marketing, or CRM/lifecycle — ideally for a consumer app or digital product in Japan
Strong analytical skills — comfortable working with funnel metrics, cohort and retention analysis, CAC/LTV, and attribution
Experience with CRM, lifecycle, or marketing-automation tools and building multi-channel engagement programs
Hands-on experience running paid acquisition across major channels and managing meaningful budgets to clear targets
Business-level Japanese and English

Preferred Requirements:

Experience growing a mobile consumer app at scale (millions of users), ideally with a commerce or content component
Familiarity with mobile measurement and analytics tools (e.g. AppsFlyer, Adjust, Amplitude, Firebase, GA4)
Experience with Apple Search Ads, ASO, or the specifics of Android/iOS acquisition in Japan
Exposure to commerce, e-commerce, or transaction-driven growth
A self-starter who owns targets, moves fast, and is comfortable building without a fixed playbook

Why Glance AI

Ownership. You will not be confined to one category or one type of partner. You operate where you can also build a portfolio that is genuinely yours.
Structural backing without big-company friction. Glance is part of InMobi Group with proven scale (Glance reaches 400M+ monthly users globally) and infrastructure already built, but JP operates as a startup with founding-team on strategy and deals. Backed by strong global investors including SoftBank and Google, with SoftBank as anchor partner in Japan
A first-team seat in Japan. The JP strategy is being written now. The partner playbook and deal architecture that will be replicated across other markets such as Korea, Germany, UK, Australia in the future.
Real category creation, not incremental work. Work on genuinely new, AI-first agentic commerce — built from the ground up, not an improvement on today's shopping
Culture. Work with smart, humble people who value openness, trust, and honest collaboration
Competitive salary and benefits: Benchmarked against roles at comparable global tech in Tokyo, meaningful equity grant, annual performance bonus tied to outcomes, plus full health, retirement, and standard Japan-market benefits.

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