Group-wide Marketing Planner - Group Marketing Supervisory Department, Marketing Division
At a glance
Mid-level General Marketing role at Rakuten. Tokyo · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Help business teams plan and roll out SNS marketing, adapting the work for use across the group
- Advise group businesses on search, display, social and video marketing to improve how they use digital channels
- Oversee agency and media partners supporting marketing work
- Build and carry out plans to grow Rakuten ID membership across services in Japan and overseas
- Set group marketing standards and rules, coordinating with business marketing, development and quality teams
What you bring
- You have worked in marketing at a company or agency, or managed projects in a company or consulting firm
- You can work in Japanese at a fluent level and English at an intermediate level
Who this fits
This mid-level role suits someone ready to take on group-wide planning across areas such as online ads, social media, CRM or SEO, with the assignment shaped by your experience. The work spans different business teams and may involve agencies and media partners.
From the employer
Job Description:
Department Overview
The Group Marketing Department, as a cross-company marketing organization, promotes the efficiency and optimization of group-wide marketing through "strengthening compliance governance," "acquiring new users," and "improving retention and engagement of existing users.
The organization has specialized teams in the areas of advertising and marketing, including Online Ad, SNS, SEO, CRM, and TV commercials. These teams participate in projects for various businesses and support the marketing of the businesses with their expertise.
The organization is also responsible for the development and operation of management systems to ensure that marketing activities are operated appropriately and safely throughout the Rakuten Group.
Position:
Why We Hire
This is a position to strengthen the group's marketing organization in terms of both "offense" and "defense".
You can have a career in developing marketing structures with a sense of scale that takes a bird's-eye view of Rakuten's various services. After that, there are various possibilities for further step-up and each business in the group-wide headquarter organization.
Position Details
We will assign you a role in Online Ad, Social media marketing, CRM, SEO, etc., working with businesses, agencies, and media to increase marketing efficiency, based on your experience.
The following are the specific duties that can be expected.
- Propose, execute, and horizontally deploy marketing activities utilizing SNS to businesses.
- Provide consulting and support for digital marketing (search, display, social, video, etc.) for Rakuten Group businesses.
- Management of partner companies such as agencies and media.
- Develop and implement strategies and measures to enhance Rakuten ID-based membership for domestic and international services.
- Planning, implementation, and structuring of group-wide marketing standards and rules.
- Communicate with internal stakeholders, including marketing, development, and quality control departments of each business.
Mandatory Qualifications:
Experience in marketing at a business company, agency, etc.
Or
Experience in project management at a business company, consulting firm, etc.
Desired Qualifications:
- Project management experience
- Experience in any of the industries related to the various services Rakuten provides (E-commerce, Advertising, FinTech, etc.)
[ id: cmorec gmd ]
#marketingdiv
Languages:
English (Overall - 2 - Intermediate), Japanese (Overall - 4 - Fluent)
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