Rakuten ID Strategy Promotion - Group Marketing Supervisory Department, Marketing Division
At a glance
Mid-level General Marketing role at Rakuten. Tokyo · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Shape and assess ways to strengthen Rakuten ID membership across services in Japan and abroad
- Interview stakeholders, analyze information, and document business needs, challenges, and likely effects
- Bring business owners, developers, and executives together to agree on project direction
- Build project roadmaps, track tasks, and address risks and issues as work progresses
- Lead projects involving authentication, authorization, or identity verification in partnership with service, privacy, security, and development teams
What you bring
- You have worked in an internet business or web services environment
- You have defined business requirements and can analyze problems to find solutions
- You communicate effectively with both technical and non-technical colleagues
Who this fits
This role suits someone who can coordinate cross-functional projects and turn member information and authentication needs into actionable plans. Japanese fluency and intermediate English are listed language levels; advanced business English and experience in multinational or cross-cultural teams are additional assets.
From the employer
Job Description:
Business Overview
Marketing Division leads the areas of brand, creative, marketing, and membership as a cross-group organization, with the mission of expanding the membership value and ecosystem of the Rakuten Group, which has more than 70 services.
Department Overview
Our mission is to provide “Rakuten membership system” (ID System) as a platform which connects wide variety of services organically, and enable our customers use our services safely at ease, maximize Rakuten membership value.
By accurately collecting and utilizing Rakuten member information, we provide an environment where members can safely and conveniently use Rakuten's services both inside and outside the Rakuten ecosystem. Our mission is to enhance the added value of the member experience and drive Rakuten's business growth.
Why We Hire
To enhance project propulsion
Position Details
Overview:
In the group-wide marketing organization, you will be responsible for planning and executing the authentication infrastructure of the Rakuten membership system and the strategy for utilizing member information, delivering value to both services and members.
Currently, Rakuten’s active user base exceeds 45 million per month in Japan alone. However, we are not satisfied with the status quo and continue to take on new challenges, such as building safer service usage mechanisms and creating stronger connections between members and services within the Rakuten ecosystem.
In this role, you will work closely with service owners, privacy and security teams, and development teams to lead large-scale projects related to authentication, authorization, and identity verification (eKYC).
Responsibilities:
- Develop and evaluate membership enhancement strategies using Rakuten ID for domestic and international services.
- Define requirements, identify challenges, and assess impact through interviews, analysis, and documentation.
- Collaborate with business owners, developers, and executives to align on initiatives and gain consensus.
- Create project roadmaps and manage tasks.
- Identify, resolve, and manage risks and issues that arise during project execution.
Mandatory Qualifications:
- Experience in internet business or web services
- Experience in defining business requirements
- Strong analytical and problem-solving skills
- Excellent communication skills to collaborate effectively with both technical and non-technical stakeholders
Desired Qualifications:
- Experience leading large-scale projects involving 50+ stakeholders
- Advanced business English proficiency
- Practical experience working in multinational teams or cross-cultural environments
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#marketingdiv
Languages:
English (Overall - 2 - Intermediate), Japanese (Overall - 4 - Fluent)Not this one either?
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