Brand Marketing, Rakuten Travel - Marketing Communication Group, Marketing Department, Travel & Mobility Business (C&M)
At a glance
Mid-level Brand Marketing role at Rakuten. Tokyo · full-time.
Pay not stated Brand Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Turn market, customer, and competitor findings into Rakuten Travel brand communication plans
- Build and run marketing programs with advertising agencies, from planning through delivery
- Handle online advertising internally across channels such as YouTube and Meta
- Oversee offline advertising, with television commercials as the main focus
- Set the creative direction for advertising work
What you bring
- At least three years working in digital marketing or producing and operating advertising campaigns
- English ability above the stated TOEIC threshold, equivalent English skills, or an English-speaking university degree
- Readiness to complete Rakuten’s English test process when qualification evidence is unavailable
Who this fits
This suits a mid-level marketer who wants broad ownership from strategy through execution across digital, television, and creative work. You’ll work from Rakuten Crimson House in Setagaya, Tokyo. English qualification conditions apply, including a post-joining score requirement for regular-employee eligibility.
From the employer
Job Description:
Business Overview
Rakuten Travel is the core service of Rakuten Group, providing a wide range of travel experiences to travelers in Japan and around the world. The service has grown to become the number one online travel company in Japan, and continues to grow as it provides more travel experiences to travelers around the world.
Department Overview
Rakuten Travel, Japan's largest online travel agency, aims to enrich people's lives through travel. To this end, the mission of the Marketing Department is to communicate the value of Rakuten Travel's services to domestic and international travelers through the most appropriate means of marketing approach and to increase the number of Rakuten Travel fans. Our goal is to turn Japanese travelers as well as travelers from all over the world into Rakuten Travel fans.
Position:
Why We Hire
As part of this effort, Rakuten Travel is strengthening its brand marketing from 2022.
Position Details
The successful candidate will be responsible for the following tasks related to the development and execution of Rakuten Travel's brand communication strategy
- Market & user insights & competitive analysis
- Develop and execute marketing plans in collaboration with advertising agencies
- In-house management of online advertising
- Offline advertising (especially TV commercials) management
- Creative direction for advertising
What is attractive and exciting about this position?
- The ability to take on a wide range of tasks from strategy planning to execution.
- Experience in marketing a service that already has a large market share.
- Able to challenge new marketing methods.
Work Environment
6 members
Currently, the team consists of members who have been working at Rakuten Group, Inc. since they graduated
Mandatory Qualifications:
- At least 3 years of digital marketing experience (Youtube, Meta etc...) or advertising production and management experience) or experience in advertisement production and operation
Desired Qualifications:
- Data analysis using SQL (Teradata, Big Query)
- Bird's eye view knowledge of marketing in general
- Project management skills
- Statistical analysis
- Experience in SNS and influencer marketing
- KPI management skills
Others Information:
Additional information on Location
Rakuten Crimson House,
1-14-1 Tamagawa, Setagaya-ku, Tokyo
Additional information on English Qualification
TOEIC Score exceeding 800 (or similar level of English ability or a University Degree earned in an English-speaking country)
In this case, it is necessary to achieve a TOEIC Score exceeding 800 after joining Rakuten in order to be eligible to become a regular employee.
If no evidence is available to prove the qualifications denoted above, taking an IP test, organized by Rakuten, during selection process is required.
#business #marketing #PR #commerce #RakutenTravel
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