Senior Marketing Manager Sportstyle
PUMA Open · verified Sep 21, 2026 At a glance
Senior General Marketing role at PUMA. PUMA Way · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You'll shape seasonal and annual Sportstyle marketing plans around business goals
- You'll manage product launches, campaigns, fashion and streetwear collaborations, and retail activations
- You'll create consumer stories for digital, social, retail, and experiential channels
- You'll keep category and franchise projects moving across milestones, timelines, and deliverables
- You'll align Product, GTM, Creative, Production, and Marketing teams on assigned initiatives
What you bring
- Bring four to six years in category, brand, or integrated marketing for fashion, lifestyle, or streetwear
- Show experience contributing to seasonal or annual category marketing planning
- Manage multiple workstreams, stakeholders, and timelines through strong project management
- Have hands-on experience with creative assets, sell-in tools, and seasonal marketing materials
- Know the fashion industry and be comfortable in global cross-functional marketing, with interest in social and digital media
Who this fits
You’ll suit a senior marketing role focused on Sportstyle categories, global coordination, and consumer-facing campaigns. The role is based at PUMA Way in Germany and calls for willingness to travel internationally. You’ll also coach junior colleagues and work with regional and channel marketing teams.
From the employer
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.
Simply click APPLY ONLINE and follow the steps to upload your application.
YOUR MISSION
Lead and support seasonal and annual Sportstyle marketing plans aligned with business objectives
Manage execution of product launches, campaigns, fashion and streetwear collaborations, and retail activations
Drive consumer-focused storytelling across digital, social, retail, and experiential channels
Own day‑to‑day project management for assigned category and franchise initiatives, ensuring timelines, milestones and deliverables are met
Act as a key cross‑functional point of contact for assigned initiatives, ensuring alignment across Product, GTM, Creative, Production and Marketing teams
Support regional and channel marketing teams with clear tools, guidance and content to enable effective implementation of global seasonal franchise strategies
Monitor campaign performance and optimize plans based on insights and KPIs
Coach and develop junior team members and foster collaboration.
YOUR TALENT
4-6 years of experience in category marketing, brand marketing or integrated marketing within fashion, lifestyle or streetwear categories
Experience supporting the development of seasonal or annual category marketing plans
Strong project management skills with the ability to manage multiple workstreams, stakeholders and timelines
Hands‑on experience working with creative assets, sell‑in tools, and seasonal marketing deliverables
Strong collaboration skills and comfort working in a cross‑functional, global marketing environment
In-depth knowledge of the fashion industry and landscape
Passion for social and digital media
Willingness to travel internationally.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,
gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at
PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal
opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000
employees worldwide.
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