Senior Manager Marketing Teamsport Licensed
PUMA Open · verified Oct 25, 2026 At a glance
Senior General Marketing role at PUMA. PUMA Way · full-time · no salary stated · we estimate €93,400–€116,056 across Germany.
PUMA has not published a salary for this role. The figure below is our estimate, not theirs.
growthroles summary, based on the employer's posting.
What you'll do
- Build communication plans for PUMA football teams across short- and long-term horizons, linking sponsorship spending to brand impact
- Map campaigns around fixtures, tournaments, team milestones and cultural moments for men's and women's football
- Develop product and team stories, then create visual, video, digital and social content with agency partners
- Coordinate activations at major football events with global and local teams, clubs and federation partners
- Turn product concepts into marketing materials and activations that build visibility and reach consumers
What you bring
- A relevant bachelor's degree, such as in business administration or marketing
- Five to seven years of experience in marketing, communications or a related function
- Strong English writing and speaking skills, plus the ability to research, write and edit communication plans
- A strong interest in football and understanding of digital, social media and PR channels
Who this fits
This senior role suits someone with football marketing experience who can shape campaigns and coordinate work across teams, agencies, clubs and federations. You should be comfortable working in a fast-changing environment and bring cultural awareness and an eye for trends.
From the employer
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.
Simply click APPLY ONLINE and follow the steps to upload your application.
YOUR MISSION
As the Senior Manager of Marketing for Teamsport your primary objective is to drive the marketing campaign and activation with prominent Football Associations and clubs. Working closely with the wider Creative Services & Business Teamsport Team members you will serve as the central marketing management function, ensuring alignment with PUMA's overarching brand objectives.
- Responsible to drive effective short and long-term communication plans for global PUMA Football teams to maximize the impact of brand sponsorship investments (in partnership with the larger marketing team)
- Develop action plans for scheduled Football events and seasonal campaigns for our PUMA Football assets across men’s and women’s teams, including product, clubs or National Teams milestones, key fixtures, cultural moments, reacting to opportunities, events and trends
- Craft and communicate authentic and compelling stories and content around our products and teams to enhance our connection and relevance to our consumer (in collaboration with Integrated Marketing team) developing sales and profile of our partnership
- In collaboration with Teamsport Marketing and agency partners create premium and impactful content, including visual, video, digital and social content to promote our brand and teams and federations stories; research, write and develop communications plans
- Coordinate, steer and lead the planning and execution of PUMA’s activations during major football moments and tournaments in close collaboration with relevant internal functions at global and local levels, as well as the relevant team partnership and club representatives
- Participate in and drive team brainstorming, strategic planning and provide team and federation expertise to PUMA Teamsport Marketing team
- Develops marketing materials based on the product concept and delivers marketing activations in collaboration with wider PUMA team to ensure strong share of voice and consumer targeting.
YOUR TALENT
- Bachelor’s degree in business administration, Marketing or similar
- At least 5 -7 years of professional experience in relevant functions such as marketing or communication channels
- Experience across PR, retail, fans/consumers, and influencer activations desired
- Strong passion for football
- Understanding and appreciation of the digital, social media and PR channels and their importance within the changing media landscape and to the consumer
- Ability to research, write and edit communication plans
- Cultural awareness and ability to identify trends
- Ability to work in rapidly changing and dynamic environment
- Strong communication skills as well as excellent English knowledge (written and spoken).
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,
gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at
PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal
opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000
employees worldwide.
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