Manager Sports Marketing FP&A
PUMA Open · verified Sep 21, 2026 At a glance
Mid-level General Marketing role at PUMA. PUMA Way · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Lead financial planning and analysis across PUMA’s global Sports Marketing MWB portfolio
- Work with Sports Marketing leads and finance colleagues to connect plans with brand and ROI goals
- Review global and local investment finances while tracking revenue, cost, and efficiency measures
- Standardize planning and reporting across categories and advise local teams
- Improve data visibility and run reviews of actual performance, forecasts, and plans
What you bring
- Business studies background, preferably focused on Accounting and Finance; an MBA is helpful
- Three to five years of experience in a comparable industry, with sport or fashion experience preferred
- Ability to advise senior leaders as a strategic business partner and turn discussions into financial direction
- Comfort with reporting systems, with SAP experience helpful
- People leadership skills for guiding direct reports and handling ambiguous situations
Who this fits
You’ll suit a strategic finance partner who can move between operational detail and long-term planning, lead people, and deliver under pressure. The role is based at PUMA Way in Germany and is available either full time or part time. You’ll also be expected to support an inclusive team culture and follow occupational health and safety requirements in your area.
From the employer
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.
Simply click APPLY ONLINE and follow the steps to upload your application.
YOUR MISSION
Lead PUMA’s financial transparency and management for Sports Marketing related business (esp. MWB assessment).
Own and execute the end-to-end (from strategic, tactical to operational) financial planning and analysis for global Sports Marketing MWB portfolio
Primary business partner and close collaboration with the Sports Marketing Business Leads for the respective area of responsibility as well as within the Finance Team to build acumen and drive proactive forward looking financial planning processes to safeguard the realization of brand interests as well as financial Return On Investment (ROI) ambitions
Critically evaluate and challenge the Sports Marketing MWB Financials (global & local portfolio review).
Establish key revenue, cost and efficiency metrics and benchmarks to rigorously measure Sports Marketing and category investment related financial performance KPI (e.g. variable, fixed cost, etc.).
Enforce consistent reporting and planning policies and practices across the global Sports Marketing categories and advise local organizations.
Continuously review and improve system and data transparency and infrastructure to build enhanced transparency for business management.
Drive key financial processes, including actual performance reviews, planning and forecasting
Foster a positive and inclusive team culture by actively engaging team members, promoting open communication, and implementing initiatives that enhance employee satisfaction and well-being.
Compliance with and implementation of legal and operational requirements regarding occupational health and safety within your own area of responsibility.
YOUR TALENT
Educational background of business studies (MBA a plus) ideally with focus of Accounting & Finance
3-5 years of related professional experience in similar industry (sport & fashion is a plus)
Demonstrated ability to act as a strategic business partner to senior leadership audience
End-to-end Thinking to convert operational, tactical and strategic related discussions and transparency
Providing leadership and guidance to direct reports and team
Functional and personal leadership competencies to lead in ambiguous situations
Affinity and capabilities to work with reporting systems (SAP a plus) and to further develop them
Ability to work under pressure and to produce top notch deliverables.
This job opportunity will be available in full-time or part-time.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,
gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at
PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal
opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000
employees worldwide.
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