Lead Marketing Manager Training
PUMA Open · verified Sep 21, 2026 At a glance
Senior General Marketing role at PUMA. PUMA Way · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Set global Training marketing direction around strategic key accounts and commercial priorities
- Turn product stories and seasonal campaigns into go-to-market plans and account-specific activations
- Use Training trends, category knowledge, and consumer insight to shape relevant marketing work
- Coordinate with Product, Merchandising, Sales, regional teams, and key accounts on execution
- Track sell-in, sell-through, e-commerce, and retail results to guide budgets, risks, and growth actions
What you bring
- At least eight years in sport or lifestyle marketing, with category or key-account depth
- A record of building effective go-to-market plans for major wholesale or strategic accounts
- You can convert business, product, and account requirements into consumer-facing marketing
- You understand retail, e-commerce, and account-specific commercial dynamics
- You have worked with cross-functional and external partners, including key accounts
Who this fits
This role suits a senior marketer who can connect category strategy with key-account execution across digital, retail, and e-commerce. You should be comfortable using performance data to turn insights into targeted actions and working across Product, Merchandising, Sales, regional teams, and external accounts. The role is based at PUMA Way in Germany.
From the employer
SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine. Applying for a job at PUMA is easy.
Simply click APPLY ONLINE and follow the steps to upload your application.
YOUR MISSION
- Lead the global Training marketing direction with a strong focus on strategic key account, ensuring alignment with brand and commercial priorities
- Drive go-to-market execution including product storytelling, seasonal campaigns, and account-specific activation plans
- Act as consumer and category expert, translating Training and fitness trends into relevant marketing initiatives
- Partner with Product, Merchandising, and Sales to align on product pipelines, key franchises, and account growth opportunities
- Own category and account performance tracking, leveraging sell-in, sell-through, e-commerce, and retail insights
- Identify growth opportunities and risks, translating them into targeted marketing actions for the key account
- Develop and deliver tailored global-to-account toolkits, enabling strong and consistent execution
- Ensure integrated activation across all touchpoints, with a strong emphasis on key account excellence (digital, retail, e-com)
- Collaborate closely with regional teams and the key account to ensure locally relevant execution and feedback loops
- Monitor competitive activity within the account landscape to inform strategy and differentiation
- Support budget management, KPI tracking, and performance optimization with a focus on account impact.
YOUR TALENT
- 8+ years of experience in sport or lifestyle marketing with strong category and/or key account focus
- Proven track record in developing impactful go-to-market plans, ideally with exposure to major wholesale or strategic accounts
- Strong ability to translate business, product, and account needs into consumer-facing marketing
- Solid understanding of retail environments, e-commerce, and account-specific dynamics
- Experience working with cross-functional and external partners, including key accounts
- Data-driven mindset with the ability to turn insights into actionable plans.
PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex,
gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at
PUMA and we do not tolerate any form of harassment or discrimination.
At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal
opportunity - no matter your background, identity, or experience.To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.
PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000
employees worldwide.
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