Manager Sales and Marketing Porsche Experience Centre (PEC) Singapore
Mid-level General Marketing role at Porsche Asia Pacific. Singapore, Central Singapore · full-time.
Growth Roles summary, based on the employer's posting.
What you'll do
- Win corporate, private, customer and internal bookings through prospecting, proposals, negotiation and conversion
- Create sponsorship and corporate partnership opportunities to grow B2B event revenue and venue use
- Set the integrated sales and marketing plan, including audiences, positioning, pricing, channels and commercial measures
- Run demand generation across digital, social, CRM and offline channels to turn interest into leads and bookings
- Shape the event lineup and manage the customer journey from enquiry and quote through delivery and review
What you bring
- Hold a university degree in marketing, business administration, event management, hotel management or a related discipline
- Bring at least five years of relevant sales, business development and/or marketing experience, with a record of success
- Show that you have built and delivered commercial strategies that generate leads, win opportunities and grow revenue
- Use strong business development and stakeholder skills to prospect, pitch, negotiate and engage corporate and senior decision-makers
- Manage concurrent events and suppliers, with marketing skills across brand, campaigns, digital, social, CRM, content and performance
Who this fits
This suits a commercially minded, customer-focused person who is entrepreneurial, resilient, adaptable and comfortable managing event-led operations. You'll need fluent English; Mandarin or another regional ASEAN language is advantageous. The role is onsite in Singapore and includes support for events on evenings and weekends.
From the employer
• Drive revenue and venue utilisation by proactively securing corporate, private, customer and internal business through prospecting, pitching, negotiation and conversion to achieve revenue, booking and utilisation targets.
• Unlock B2B event sales and sponsorship revenue by identifying, pitching and converting strategic sponsorships and corporate partnerships that expand PEC’s commercial portfolio, increase venue utilisation and create additional, sustainable revenue streams.
• Develop and implement an integrated sales and marketing strategy for all PEC business areas, translating business objectives into target segments, value propositions, pricing approaches, channel plans and measurable commercial priorities.
• Lead PEC marketing and demand generation through brand-aligned marketing and communication activities, and sales assets across digital, social, CRM and offline channels to build awareness, generate qualified leads and drive conversion.
• Build the PEC event portfolio and customer journey by developing commercial offerings and event calendar and overseeing the end-to-end customer journey from enquiry and quotation through delivery and post-event evaluation.
• Optimise commercial operations by working closely with internal stakeholders, agencies, vendors and other PECs worldwide to enhance sales and marketing processes, delivery quality, customer experience, operational readiness.
Requirements
• University degree in Marketing, Business Administration, Event Management, Hotel Management or a related field
• At least 5 years of relevant experience, with demonstrated success in sales, business development and/or marketing, preferably within hospitality, leisure, lifestyle, MICE, luxury, automotive or other premium customer-centric environments
• Proven track record in developing and executing commercial sales and marketing strategies that generate leads, convert opportunities to deliver revenue growth
• Strong business development and stakeholder management skills, with confidence to prospect, pitch, negotiate and build relationships with corporate and senior decision makers
• Excellent project-management skills, able to run multiple suppliers and events simultaneously
• Solid marketing capabilities spanning brand positioning, campaign management, digital and social media, CRM, content development and performance optimisation
• Highly customer-centric, commercially minded, result-oriented and motivated, with excellent communication, presentation and interpersonal skills
• Fluency in English essential; Mandarin or another regional ASEAN language a strong advantage
• Entrepreneurial, resilient, adaptable, with the flexibility to support event-driven operations, including evenings and weekends
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