Digital Marketing & Customer Analytics Manager
At a glance
Mid-level Digital Marketing role at Pool Hiring 2021 (Mgmcareers). Office - US, Las Vegas, NV 980 Kelly Johnson Dr · full-time.
Pay not stated Digital Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Turn digital campaign and growth data into recommendations for marketing strategy and investment choices
- Query complex datasets to find patterns in attribution, testing, campaign results, and customer booking behavior
- Lead and develop analysts while setting standards for measurement, engagement analysis, and reporting quality
- Create measurement roadmaps covering tagging, testing, experimentation, and customer engagement drivers
- Build and maintain Power BI and Adobe dashboards for live campaign and cross-channel attribution views
What you bring
- A bachelor’s degree and at least two years of relevant professional experience
- Practical coding experience with SQL, Python, or Azure Databricks
- Hands-on use of Adobe Analytics and/or Google Analytics for digital analysis
- Strong quantitative judgment, including the ability to evaluate financial and business effects
- Clear written, verbal, and presentation communication for explaining analytical findings
Who this fits
You’ll suit a manager role that combines digital measurement, customer behavior analysis, data storytelling, and analyst leadership. The work spans multiple projects in a fast-paced, high-pressure setting and is based in Las Vegas, Nevada. You’ll need to lead a team while partnering across functions and presenting insights clearly.
From the employer
The SHOW comes alive at MGM Resorts International
Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.
THE JOB:
The Digital Marketing & Customer Analytics Manager plays a critical role in turning complex digital data into clear, actionable insights that drive growth across MGM Resorts International’s portfolio of iconic brands. This role leads data storytelling across digital marketing platforms, focusing on channel performance, attribution modeling, media spend effectiveness, A/B testing, customer engagement, and booking behaviors. Your work will directly influence strategy, optimization, and investment decisions across MGM’s digital ecosystem.
THE DAY-TO-DAY:
Partner cross-functionally to analyze and present strategic insights from digital marketing campaigns and growth initiatives, translating findings into actionable recommendations.
Query and analyze complex datasets to uncover trends in campaign performance, attribution, A/B testing, and digital customer behavior.
Lead, coach, and develop a team of analysts, establishing best practices for measurement, digital engagement analysis, and reporting accuracy.
Prioritize initiatives and build roadmaps for measurement, tagging, testing, and experimentation to deepen understanding of customer engagement drivers.
Design, develop, and maintain Power BI and Adobe dashboards that deliver real-time insights into campaign performance and cross-channel attribution.
Serve as a subject matter expert on digital media measurement across platforms and partner ecosystems.
Support the development of standardized methodologies and governance to improve media spend effectiveness across brands and business units.
Conduct ad-hoc analyses to answer critical business questions and explain trends or anomalies.
THE IDEAL CANDIDATE:
Bachelor’s degree required
2+ years of prior relevant professional experience required
Experience writing and executing code (e.g., SQL, Python, Azure Databricks)
Hands-on experience with digital analytics tools such as Adobe Analytics and/or Google Analytics
Strong analytical and quantitative skills with the ability to assess financial and business impact
Proven ability to identify problems quickly and deliver data-driven solutions
Strong understanding of digital traffic drivers, data visualization, and analytical problem-solving
Ability to think critically, anticipate challenges, and identify tools or resources needed to succeed
Excellent written, verbal, and presentation communication skills
Ability to manage multiple projects and priorities in a fast-paced, high-pressure environment
Strong attention to detail with a commitment to accuracy, consistency, and quality
THE PERKS & BENEFITS:
Prioritize your wellness, access programs crafted to nurture your mental and physical health.
Enjoy unbeatable discounts on hotel stays, dining, retail, entertainment, and exclusive partner perks for travel, tech, and beyond!
Savor delicious meals for free in our employee dining room.
Park with ease—whether you're on or off shift, it's free!
From healthcare to financial support and generous time-off options, we’ve got you covered.
Elevate your career with development programs, connect through networking events, and make a difference with community volunteer opportunities.
VIEW JOB DESCRIPTION:
https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=12135
Are you ready to JOIN THE SHOW? Apply today!
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