Area Manager-Digital Marketing-Marketing Analytics
At a glance
Mid-level Digital Marketing role at Fa Ewjt Saasfaprod1. Gurugram · full-time.
Pay not stated Digital Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- You’ll track campaign results, build recurring dashboards, and surface trends for marketing, product, and finance teams
- You’ll assess policies and strategies, then recommend changes that lift revenue, control costs, and improve customer experience
- You’ll size card P&L opportunities, monitor implementation results, and fine-tune recommendations
- You’ll create rules and campaign strategies from existing data, including monthly and ad-hoc analysis
- You’ll present findings to technical and non-technical audiences, deliver projects accurately, and mentor junior teammates
What you bring
- You bring marketing analytics experience in banking, including work with card P&L components
- You can use Power BI for dashboard creation and visual reporting
- You have SQL and Python skills for data extraction and advanced analysis
- You hold a graduation qualification
Who this fits
You’ll work full time from Gurugram, India, supporting US banking teams in marketing, product, and finance. This role suits someone who can manage projects independently, communicate with senior leadership, and mentor junior team members.
From the employer
Marketing Analytics & Reporting Consultant – Banking Domain
We are hiring a Marketing Analytics & Reporting Consultant to work with a leading US Financial Services organization on unsecured lending portfolios. The role will focus on delivering data-driven insights, campaign performance tracking, and strategic recommendations across Marketing, Product, and Finance.
Key Skills (Required):
- Marketing Analytics & Banking domain expertise
- Power BI (mandatory) – dashboarding & visualization
- SQL & Python (must-have) – data extraction & advanced analytics
- Alteryx (good to have) – workflow automation & ETL
What You’ll Do:
- Support tactical & strategic analytics initiatives for US based banks’ team in Marketing / Product / Financial Domain.
- Evaluate effectiveness of current policies & strategies and recommend changes to business strategy to improve performance by increasing revenue, reducing expenses & enhanced CX.
- Good understanding of cards P&L components, involved in sizing, recommendation & post implementation tracking and fine-tuning.
- Lead the development of new rules and strategy by leveraging the existing data, managing the campaigns/monthly/ad-hoc dashboards, analyzing the trends and performing ad-hoc analysis.
- Provide actionable insights to senior leadership and optimize strategies for growth, efficiency, and customer experience
- Clearly communicate analysis as presentations to technical & non-technical groups
- Manage assigned projects in a timely manner, ensuring accuracy and that deliverables are met.
- Develop and maintain effective working relationships with colleagues in other areas of Marketing.
- Manage projects independently while mentoring junior team members.
This is a high-impact opportunity to shape marketing strategies in the banking domain while working with advanced tools and a global client.
Graduation
- Marketing Analytics & Banking domain expertise
- Power BI (mandatory) – dashboarding & visualization
- SQL & Python (must-have) – data extraction & advanced analytics
- Alteryx (good to have) – workflow automation & ETL
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