Manager-Digital Marketing-Marketing Analytics
At a glance
Mid-level Digital Marketing role at Fa Ewjt Saasfaprod1. Gurugram · full-time.
Pay not stated Digital Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Use campaign data to build monthly, ad hoc, and ongoing performance dashboards
- Assess lending policies and strategies, then recommend changes that improve revenue, costs, and customer experience
- Develop new rules and strategies from existing data while tracking implementation results and refining performance
- Present clear findings to technical and non-technical audiences, including senior leadership
- Run projects independently, maintain delivery accuracy, and support junior team members through mentoring
What you bring
- Hands-on marketing analytics experience in the banking domain
- Strong Power BI capability for dashboard creation and data visualization
- Working command of SQL and Python for data extraction and advanced analytics
- Understanding of cards profit-and-loss components, including sizing and post-launch tracking
Who this fits
This role suits a marketing analytics professional who can connect campaign data with banking strategy and financial outcomes. You should be comfortable owning projects independently, explaining analysis to mixed audiences, and mentoring junior colleagues. The work supports US-based banking teams from Gurugram, India.
From the employer
Marketing Analytics & Reporting Consultant – Banking Domain
We are hiring a Marketing Analytics & Reporting Consultant to work with a leading US Financial Services organization on unsecured lending portfolios. The role will focus on delivering data-driven insights, campaign performance tracking, and strategic recommendations across Marketing, Product, and Finance.
Key Skills (Required):
- Marketing Analytics & Banking domain expertise
- Power BI (mandatory) – dashboarding & visualization
- SQL & Python (must-have) – data extraction & advanced analytics
- Alteryx (good to have) – workflow automation & ETL
What You’ll Do:
- Support tactical & strategic analytics initiatives for US based banks’ team in Marketing / Product / Financial Domain.
- Evaluate effectiveness of current policies & strategies and recommend changes to business strategy to improve performance by increasing revenue, reducing expenses & enhanced CX.
- Good understanding of cards P&L components, involved in sizing, recommendation & post implementation tracking and fine-tuning.
- Lead the development of new rules and strategy by leveraging the existing data, managing the campaigns/monthly/ad-hoc dashboards, analyzing the trends and performing ad-hoc analysis.
- Provide actionable insights to senior leadership and optimize strategies for growth, efficiency, and customer experience
- Clearly communicate analysis as presentations to technical & non-technical groups
- Manage assigned projects in a timely manner, ensuring accuracy and that deliverables are met.
- Develop and maintain effective working relationships with colleagues in other areas of Marketing.
- Manage projects independently while mentoring junior team members.
This is a high-impact opportunity to shape marketing strategies in the banking domain while working with advanced tools and a global client.
Graduation
- Marketing Analytics & Banking domain expertise
- Power BI (mandatory) – dashboarding & visualization
- SQL & Python (must-have) – data extraction & advanced analytics
- Alteryx (good to have) – workflow automation & ETL
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