Sr Manager of Digital Marketing & Customer Analytics
At a glance
Senior Digital Marketing role at Pool Hiring 2021 (Mgmcareers). Office - US, Las Vegas, NV 975 Kelly Johnson Dr · full-time.
Pay not stated Digital Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Set measurement approaches for paid media, SEO/AEO, social, email, onsite, and web and app activity
- Turn analyses into recommendations for media, marketing, product, and executive teams making strategy and investment choices
- Run experiments such as A/B and geographic tests to measure marketing impact and incremental results
- Help shape marketing mix models, interpret their findings, and apply the results to planning and optimization
- Oversee attribution, reporting, tagging, and analytics data quality across channels, brands, and business units
What you bring
- A bachelor’s degree and at least five years of relevant experience using analytics to improve business performance
- Hands-on SQL and Python skills, plus experience with databases and data visualization tools
- Experience with digital analytics platforms such as Adobe Analytics, media partner tools, or Adobe Mix Modeler
- Strong experimental design and measurement skills, including incrementality, geographic testing, or marketing mix modeling
Who this fits
This senior analytics role suits someone who can lead large initiatives independently and turn customer and channel data into guidance for enterprise marketing decisions. The position is based in Las Vegas, Nevada.
From the employer
The SHOW comes alive at MGM Resorts International
Have you ever wondered what it would be like to work in a place full of excitement, diversity, and entertainment? Are you enthusiastic about being a team player in one of the most fascinating industries in the world? At MGM Resorts, we seek individuals like YOU to create unique and show-stopping experiences for our guests.
THE JOB:
The Senior Manager of Digital Marketing & Customer Analytics is responsible for shaping how MGM Resorts International measures, understands, and optimizes the performance of its digital marketing ecosystem. This role leads complex, cross-functional analytics initiatives across all digital channels, with accountability for defining measurement strategies, interpreting customer data, and delivering insights that directly influence enterprise marketing decisions. This position serves as a senior analytics leader within the digital marketing function, independently owning large-scale initiatives and translating data into actionable strategies that drive business performance.
THE DAY-TO-DAY:
Define and evolve advanced measurement strategies across the full digital marketing ecosystem, including paid media, SEO/AEO, organic social, email, onsite, and web/app experiences, ensuring performance is measured holistically and consistently across channels.
Serve as a senior analytics partner to Media, Marketing, Digital Product, and Executive stakeholders by translating complex analyses into clear insights, implications, and recommendations that inform strategy and investment decisions.
Lead advanced test-and-learn and causal measurement approaches, including A/B testing, geo-based experimentation, incrementality analysis, and other experimental methods, to quantify true marketing and experience impact.
Provide analytical leadership and partnership on Marketing Mix Modeling (MMM), including shaping measurement questions, creating and interpreting model results, and guiding stakeholders on how to apply insights in planning and optimization decisions.
Guide attribution and performance measurement frameworks across channels, helping stakeholders understand media effectiveness, contribution, trade-offs, and opportunities for optimization across the customer journey.
Deliver executive-ready narratives and insights by synthesizing data across channels, experiments, and time horizons, proactively identifying trends, risks, and opportunities that influence short- and mid-term strategy.
Provide senior-level oversight and influence on digital analytics data quality, governance, tagging, and reporting solutions in partnership with MarTech, Data, and Platform teams, driving standardization and scalability across brands and business units.
THE IDEAL CANDIDATE:
Holds a Bachelor's Degree
Has 5+ Years of prior relevant experience in the relevant subject area expertise (e.g. industry or function) with experience in driving business performance through operational insights and analytics
Experience in writing and executing SQL, Python, and working with databases such as Databricks.
Experience with data visualization tools (PowerBI, Databricks, etc.)
Experience with Digital Analytics tools (Adobe Analytics, media partner platforms, Adobe Mix Modeler)
Strong analytical skills, including ability to identify and quantify financial impact
Deep hands-on experience across digital channels (paid media, SEO, organic social, onsite engagement, CRM)
Strong expertise in experimental design, incrementality measurement, geo testing, or marketing mix modeling
Master's Degree in Finance, Business Management, Analytics or a related field - Preferred
THE PERKS & BENEFITS:
Wellness incentive programs to help you stay healthy physically and mentally
Access to company hotel, food and beverage, retail, and entertainment discounts as well as discounts with company partners on things like travel, electronics, online shopping, and more
Free parking on and off shift
Health & Income Protection benefits (for eligible employees)
Professional and personal development through programs and networking opportunities as well as volunteer opportunities in the community
VIEW JOB DESCRIPTION:
https://mgmresorts.marketpayjobs.com/ShowJob.aspx?EntityID=2&jobcode=12927
Are you ready to JOIN THE SHOW? Apply today!
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