DTC Marketing Manager

Philips philips.com Open · verified Oct 10, 2026

Shanghai Full-time Manager General Marketing

At a glance

Manager-level General Marketing role at Philips. Shanghai · full-time.

Pay not stated Marketing Manager salary

RoleGeneral Marketing

SeniorityManager

LocationShanghai

EmploymentFull-time

PostedOct 8, 2026 · 2d ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Set and deliver private-domain marketing plans that grow, engage and retain users, then convert them to sales
Coordinate with CRM on member recruitment, activation, retention and repeat-purchase programs across the customer lifecycle
Run campaigns across WeChat Official Accounts, Mini Programs, Enterprise WeChat and other private-domain touchpoints
Use consumer insights and member segments to shape operations that raise customer lifetime value
Track campaign results and ROI, improve operating metrics, and align private-domain work with e-commerce teams

What you bring

At least eight years in digital marketing, private-domain operations, CRM or membership programs
Hands-on experience with private-domain operations and member lifecycle management, including consumer or member growth projects
Working knowledge of the WeChat ecosystem and mainstream digital marketing tools, plus strong data analysis skills
Strong project coordination and cross-team collaboration, with good communication in both Chinese and English

Who this fits

This manager role suits someone with substantial digital marketing or CRM experience who can lead member-growth work and use data to improve operations. Office-based teams work in person at least four days each week.

From the employer

Job Title

DTC Marketing Manager

Job Description

职位描述

负责品牌私域营销策略的制定与落地，通过消费者运营驱动用户增长、活跃、留存及销售转化。
与CRM团队紧密协作，规划并推动会员招募、激活、留存及复购等全生命周期运营项目，提升会员价值及业务贡献。
负责微信生态（公众号、小程序、企业微信等）及其他私域触点的运营和营销活动策划执行，持续提升会员参与度和转化效率。
基于消费者洞察和数据分析，制定针对不同人群和会员分层的运营策略，推动消费者生命周期价值（LTV）提升。
协同品牌、电商、销售及外部合作伙伴，打造一致的消费者体验，并推动私域与电商业务协同增长。
建立并持续优化私域运营关键指标体系，监测营销活动效果及投资回报率（ROI）。

任职资格

本科及以上学历，市场营销、电子商务、商业管理等相关专业优先。
8年以上数字营销、私域运营、CRM或会员运营相关经验。
熟悉私域运营模式及会员生命周期管理，具备消费者增长或会员增长项目实操经验。
熟悉微信生态及主流数字营销工具，对消费者运营和用户增长有深入理解。
具备较强的数据分析能力，能够基于数据驱动业务决策和运营优化。
优秀的项目管理及跨部门协作能力，结果导向，执行力强。
良好的中英文沟通能力。

优先考虑

耐消品、家电、母婴、零售行业经验；
有 Growth Marketing、消费者增长或会员增长项目经验；
具备私域与电商协同增长项目经验者优先。

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 4 days per week.

About Philips
Are you ready to do the work of your life to help the lives of others? Learn more about our business, discover our rich and exciting history and learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care.