Senior Brand & Marketing Manager - Hong Kong & Macau

Twinings Ovaltine Open · verified Oct 9, 2026

Hybrid Shanghai Full-time Senior General Marketing

At a glance

Senior General Marketing role at Twinings Ovaltine. Shanghai · full-time.

Pay not stated General Marketing salary

RoleGeneral Marketing

SenioritySenior

LocationShanghai

WorkplaceHybrid

EmploymentFull-time

PostedOct 8, 2026 · 2d ago

Role brief

growthroles summary, based on the employer's posting.

What you'll do

Set annual plans for Twinings and Ovaltine, covering brand direction, growth priorities, portfolio choices and a three-year outlook
Turn consumer, shopper, category, competitor and cultural findings into positioning and practical growth plans
Build joined-up campaigns across advertising, digital, social, e-commerce, PR, influencers and in-store activity
Control brand investment, set measures, assess campaign returns and shift spending when results call for it
Guide product updates and launches, and steer distributor marketing plans, reviews and local execution

What you bring

At least eight years in FMCG, including hands-on brand marketing for food and drink in Hong Kong
At least eight years in multinational brand management, ideally with end-to-end brand ownership and distributor-led markets
You have worked directly in tea, nutrition, dairy or another listed packaged-food category, with a record of growing brands
You bring P&L responsibility and financial fluency across sales, margins, marketing and trade budgets, forecasts and returns
You speak and write English, Putonghua and Cantonese fluently, and read both simplified and traditional Chinese

Who this fits

This suits a commercially minded, consumer-focused brand leader comfortable owning strategy, investment and business performance. You’ll represent the market with regional and global teams and work with a small local team, agencies and the distributor.

From the employer

Great People Work Here

We are looking for an accomplished and commercially astute Commercial Director to lead the Hong Kong & Macau business for Twinings and Ovaltine. This is the most senior brand-owner role in market, with end-to-end accountability for strategy, P&L, sustainable growth, organisational leadership and the distributor partnership.

We are looking for an experienced, consumer-led Senior Brand & Marketing Manager to shape brand strategy and accelerate profitable growth for Twinings and Ovaltine in Hong Kong & Macau.
As the senior brand-owner representative in market, you will partner with the General Manager, regional and global brand teams, the China marketing team and the appointed distributor to define brand strategy, translate consumer and market insight into compelling growth platforms, and lead integrated marketing plans across communication, innovation, portfolio, pricing, promotion and channel activation. You will own the brand agenda, A&P investment, marketing effectiveness and business-performance governance, while the distributor manages detailed retail execution and day-to-day APTI administration.

Own and lead the annual brand and marketing plans for Twinings and Ovaltine, including brand ambition, growth priorities, portfolio strategy and the three-year strategic outlook.
Lead consumer, shopper, category, competitor and cultural trend analysis; identify unmet needs and translate insights into clear brand positioning, growth platforms and actionable marketing plans.
Develop integrated marketing campaigns across advertising, digital, social media, e-commerce, PR, influencer, CRM, experiential and in-store activation, ensuring consistent brand expression across all touchpoints.
Own A&P and brand investment planning, tracking and governance; define KPIs, evaluate campaign effectiveness and ROI, and drive optimisation or reallocation decisions.
Lead innovation and renovation strategy for Hong Kong & Macau, including opportunity identification, concept development, packaging, pricing, launch planning and post-launch evaluation, in partnership with regional/global teams and the China marketing team.
Set clear brand, communication and creative standards; assess and challenge agency and distributor proposals across creative ideas, media, promotions, visibility, pricing, distribution and brand-building activity.
Lead the distributor relationship on marketing and commercial priorities, including Joint Business Plans, annual brand calendars, monthly performance reviews, quarterly priorities and launch execution.
Represent Hong Kong & Macau with regional and global brand teams; influence brand strategy, share local consumer and market insight, and coach the local team, agencies and distributor personnel on brand-building excellence.

8+ years’ FMCG experience, including substantial hands-on brand marketing experience in Hong Kong food & beverage. Direct, in-market experience in tea, nutrition, dairy, snacks, confectionery or packaged foods is essential, with a track record of increasing seniority and building brands in a competitive consumer market.
Minimum 8 years’ MNC brand management experience with a brand owner, preferably including end-to-end ownership of major brands, integrated campaigns, innovation pipelines and distributor-led markets.
Outstanding consumer and brand-building capability, with a proven ability to turn consumer, shopper and cultural insight into differentiated positioning, compelling communication and sustainable brand growth.
Strong track record in integrated marketing, including creative development, digital and social media, media planning, e-commerce, PR, influencer marketing, shopper activation, portfolio management and innovation launches.
Proven ability to lead agencies and cross-functional partners from briefing through execution and evaluation, with high standards for creative quality, brand consistency and marketing effectiveness.
Deep understanding of Hong Kong & Macau consumers and FMCG channels, including supermarkets, convenience, e-commerce, traditional trade, specialty food retail and HORECA.
Commercially grounded marketer with full ownership of a brand or category P&L, and strong financial literacy across sales, margin, A&P, trade spend/APTI, budgets, forecasts and ROI.
Excellent PowerPoint and visual-storytelling skills, able to develop persuasive, insight-led and board-ready brand presentations from complex information.
Fully fluent in English and Putonghua (spoken and written), plus fluent Cantonese; literate in both simplified and traditional Chinese. Able to present and negotiate confidently in English and Putonghua at senior level.
Self-starting and autonomous, comfortable operating as the senior brand-owner presence in a small market team.