Senior Strategic Marketing Manager - Asia, Turbocor

Danfoss danfoss.com Open · verified Sep 16, 2026

Shanghai Senior General Marketing

Senior General Marketing role at Danfoss. Shanghai.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

You'll set Turbocor's long-range product direction for Asia around company priorities and market signals
You'll assess applications, customer needs, sustainability factors, and regulations through market intelligence and sizing work
You'll turn opportunity findings into business cases, strategic frameworks, and investment recommendations
You'll maintain competitor dashboards, benchmark the market, and gather customer input with sales, product, and engineering
You'll help shape specifications, secure pilot projects, and represent Turbocor at industry forums

What you bring

Bring a bachelor's degree in engineering, business, or a related field
Bring at least ten years in product strategy, market analysis, or strategic marketing across HVAC, energy, or industrial equipment
Show experience building business cases, strategic frameworks, and opportunity assessments in a matrixed multinational setting with senior leaders
Use fluent English across listening, speaking, reading, writing, and presentations, plus strong analytical and executive communication skills
Work confidently with Excel, PowerPoint, Power BI, and market research tools

Who this fits

You'll work from Shanghai, China, on Asia-focused product strategy within a matrixed multinational environment. This suits someone comfortable presenting to senior leaders, leading workshops and customer interviews, and collaborating with regional and global teams. You'll also represent Turbocor at industry events, think tanks, and forums.

From the employer

The Impact You'll Make

The Senior Strategic Marketing Manager plays a critical role in shaping the future direction of Danfoss Turbocor Compressors. This role is responsible for identifying long-term product opportunities by evaluating market trends, regulatory developments, customer needs, and competitive dynamics in Asia region.

This position requires strong strategic thinking, structured problem-solving, and cross-functional collaboration. The successful candidate will convert insights into business cases and strategic frameworks that drive investment decisions and long-term growth.

What You’ll Be Doing

Define Turbocor’s long-term product strategy in Asia region and in alignment with corporate priorities and market trends
Lead market intelligence efforts focused on emerging applications, customer demands, sustainability drivers, and regional regulations
Conduct market sizing, segmentation analysis, and opportunity assessments for new products, refrigerants, and applications (e.g., heat pumps, data centers, etc.)
Build strategic business cases to support early-stage product initiatives and platform investments
Develop and maintain competitive intelligence dashboards and strategic benchmarking
Drive global Voice of Customer (VOC) efforts in collaboration with Sales, Product Management, and Application Engineering
Partner with the Product Management team and Global Product Marketing Director to shape product specifications and influence technology roadmaps
Collaborate with Cross functions [Regional Sales, FSE, Application, regional product marketing and marketing communication team] to identify product value proposition in multiple application scenarios and securing pilot projects for making further go to market strategy.
Represent Danfoss Turbocor at key industry events, think tanks, and forums to maintain market thought leadership

What We're Looking For

Required Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements below represent the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

Bachelor’s degree in engineering, business, or related field
Minimum 10 years of experience in product strategy, market analysis, or strategic marketing within the HVAC, energy, or industrial equipment sector
Proven experience developing business cases, strategic frameworks, and opportunity assessments
Experience working in a matrixed, multinational environment and interfacing with senior leadership

Preferred Qualifications

APAC marketing management experience
MBA or equivalent strategic training
Chiller, heat pump, or compressor experience
Background in sustainability, digitalization, or policy analysis is a plus
Participated GB, GBT Standard experience is preferred

Other Competencies

Fluent English skill on listening, speaking, reading, writing and presenting.
Strategic thinker with strong analytical skills and market modeling capabilities
Strong communication and presentation skills for executive audiences
Skilled in synthesizing complex technical, regulatory, and market data
Experienced in leading cross-functional workshops and customer interviews
Proficient in Excel, PowerPoint, Power BI, and market research tools

What You'll Get from Us

We promote from within and support your learning with mentoring, training, and access to global opportunities.
You’ll have flexibility, autonomy, and support to do your best work while maintaining a healthy work-life balance. Your well-being matters to us.
We strive to create an inclusive work environment where people of all backgrounds are respected, and valued for who they are.
You’ll receive benefits like 13th salary, annual bonus, paid vacation, pension plans, personal insurance, and more. These vary by country and contract, but they’re worth asking about—we think they’re pretty great.

Ready to Make a Difference?

If this role excites you, we’d love to hear from you! Apply now to start the conversation and learn more about where your career can go with us.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or other protected category.