Manager, Marketing
At a glance
Manager-level General Marketing role at Avient. Shanghai · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Find growth opportunities in Asian consumer subsegments and turn regional trends into yearly marketing plans
- Study buyer behavior, preferences and purchasing patterns to guide product positioning and brand differentiation
- Track competitors and new entrants, then build plans to preserve differentiation across target markets
- Lead teams across functions on campaigns, launches and regional growth work, coordinating with sales, R&D and supply chain
- Measure market size, share and return on investment, and use results to shape marketing strategy
What you bring
- At least eight years in consumer-sector roles, such as personal care, appliances or another listed industry
- A record of generating strong growth in consumer markets across Asia
- Strategic skill in building and carrying out marketing plans, with a solid grasp of consumer segments and regional markets
- Experience working across cultures in multinational settings
Who this fits
This role suits a marketing manager with consumer-market experience who can connect consumer insights to growth plans and lead cross-functional execution. The position is based in Shanghai and focuses on consumer markets across Asia. An MBA or comparable advanced degree is preferred.
From the employer
The purpose of the Marketing Function is to deliver:
- Engagement of customers and the business leveraging key tools such as situational analysis, sales & marketing plans, the POL process, EVE tools, the pricing quote tool, marcom resources, effective product launch kits, etc.
- Establishes and implements the industry’s overall marketing goals. Monitors business results. Initiates and updates Strategic Plan in conjunction with management for their industry.
- Directs the development and introduction of new products with sales, research, manufacturing, and distribution. Supervises technical literature, advertising campaigns, definitions, specification, and performance standards. Develops, reviews and coordinates product promotion, technical presentations, and advertising through marketing staff and Marketing Communications.
- Directs or oversees new market development for current or prospective programs of for the penetration of existing markets. Directs or oversees market research and analyses to track future marketplace trends, customer needs, competitor data, and product performance and acceptability. Monitors results and formulates short and long-term
marketing strategies. - Ensures customer and Avient sales personnel receive continuous technical support in the form of up-to-date product application technology, training, and problem solving. Develops contacts with major customers and suppliers. Conducts sales calls to maintain customer contact, promotes sales efforts, evaluates market trends, and
develops business at target accounts. - Provides direction and training in Business Unit/Company/Corporate wide marketing training programs.
- Attends various trade/organization functions to develop business contacts and gather market information.
- Coordination, support, and participation in the POL process and the situational analysis system.
- Creates value proposition for the assigned industry, focusing on the customer and ensuring product quality and consistency.
- Drives measurement and tracking activities including market size, market share, and ROI.
Market Growth Strategy
Identify and capture high growth opportunities in consumer subsegments across Asia.
Develop and execute annual marketing plans aligned with regional consumer trends.
Consumer Insights
Analyze evolving consumer behaviors, preferences, and purchasing patterns in personal care, appliance, footware and etc.
Translate insights into actionable strategies for product positioning and brand differentiation.
Competitive Mapping
Monitor competitors and market entrants, building frameworks to sustain differentiation and market leadership.
Leverage experience in multinational consumer industries – across sub-segments to connect material innovation with consumer product growth.
Execution & Leadership
Lead cross‑functional teams to deliver marketing campaigns, product launches, and regional growth initiatives.
Partner with sales, R&D, and supply chain to ensure seamless execution.
- 8+ years of experience in consumer industry roles (personal care, appliance, footware or chemical/polymer industries).
- Proven track record of delivering high growth in Asia’s consumer markets.
- Strong strategic mindset with ability to design and implement marketing plans.
- Deep understanding of consumer subsegments and regional market dynamics.
- Experience in multinational environments, with cross‑cultural fluency.
- MBA or equivalent advanced degree preferred.
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