Business Marketing Manager
At a glance
Manager-level General Marketing role at Philips. Kuala Lumpur – Co-labs · full-time.
Pay not stated General Marketing salary
growthroles summary, based on the employer's posting.
What you'll do
- Shape go-to-market plans for a varied product and service portfolio, tying execution to business and marketing goals
- Use market shifts, competitor prices and customer behavior to assess pricing, then recommend pricing and promotions
- Guide product launches across regions, coordinating launch teams and keeping the process aligned with marketing plans
- Plan product retirements, including inventory drawdown and stakeholder updates, to ease customer transitions
- Adapt global content for local customer journeys and track category performance, shopper journeys and consumer insights
What you bring
- A degree in marketing, sales, business administration, product management or a comparable field
- With a bachelor's, preferably twelve years of relevant experience; with a master's, at least ten years is required
Who this fits
This role suits an experienced marketer focused on portfolio strategy, pricing, launches and omnichannel customer engagement. Office-based teams work in person at least three days weekly; onsite roles require full-time presence at company facilities, while field roles are generally based at customer or supplier locations.
From the employer
Job Title
Business Marketing ManagerJob Description
Job title:
Business Marketing Manager
Your role:
• Coordinates execution and supports development of comprehensive go-to-market strategies for a mid- complex portfolio of products, solutions, and services, aligning with the market's overall business and marketing objectives to drive market growth.
• Examines market trends, competitor pricing, and consumer/customer behavior to evaluate the effectiveness of existing pricing strategies and conducts pricing analysis, thus identifying potential opportunities for optimization to enhance competitiveness and profitability.
• Develops and recommends pricing and promotion strategies that drive sales, enhance market positioning, and boost profitability, ensuring that all strategies are data-driven to effectively respond to market dynamics and consumer behavior.
• Develops and executes end-of-life (EOL) and phase-out strategies for products, including coordinating the discontinuation process, managing inventory reduction, communicating with stakeholders, and ensuring a smooth transition for customers while minimizing business disruption and optimizing remaining product value.
• Facilitates perfect and flawless new product introductions and launches, ensuring cohesive interaction with the business during the business marketing process and driving alignment with marketing strategies.
• Coordinates the marketing cadence and manages the new product introduction process across regions, ensuring synchronized strategy execution and optimal market launch outcomes through meticulous planning and stakeholder collaboration.
• Implements and optimizes global assets and content with limited supervision, ensuring alignment with local customer decision journeys and effective support for campaign and program objectives.
• Defines sophisticated portfolio positioning strategies by analyzing customer decision journeys and sales cycles, identifying opportunities to enhance conversion rates and strengthen the portfolio's market presence across diverse segments.
• Designs integrated omni-channel experiences and detailed shopper journeys by leveraging media strategies to maximize campaign effectiveness and enhance market impact.
• Measures and monitors category analytics and consumer insights continuously, addressing performance gaps and knowledge deficits to drive strategic decision-making and improve overall consumer engagement and market success.
• Forms cross-functional teams required to plan and execute product launches, identifying target customer personas and ensuring alignment with global strategy and overall business and marketing strategy.
You're the right fit if:
Bachelor's/ Master's Degree in Marketing, Sales, Business Administration, Product Management or equivalent.
Preferred 12 years of experience with Bachelor's OR Minimum 10 years of experience with Master's in areas such as Marketing Technology, Medical Technology, Healthcare, Commercial Services Management or equivalent.
Preferred Skills: • Business Acumen • New Product Introduction (NPI) • Continuous Improvement • Omnichannel Customer Engagement • Product Portfolio Management • Shopper Marketing • Business Development • Go-to-Market Strategies • Marketing Analytics • Proposition Development
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.
About Philips
Are you ready to do the work of your life to help the lives of others? Learn more about our business, discover our rich and exciting history and learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care.
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