Assistant business marketing manager
At a glance
Mid-level General Marketing role at Philips. Beijing · full-time.
Pay not stated General Marketing salary
Growth Roles summary, based on the employer's posting.
What you'll do
- Help put go-to-market plans into action for an assigned portfolio of products, solutions, and services
- Coordinate new product introductions by connecting marketing plans with operational delivery
- Build proof points and use end-of-life strategies to uncover opportunities and strengthen positioning
- Create the regional sub-category business plan with global business unit teams
- Use category data and consumer insight to improve performance and close knowledge gaps
What you bring
- A bachelor's degree or vocational education in marketing, sales, business administration, product management, or an equivalent field
- With a bachelor's degree, you can apply without prior experience
- With vocational education, you need at least four years in a relevant field such as marketing technology or healthcare
Who this fits
This role suits someone who can work with business, sales, and global teams while turning regional insights into marketing and planning actions. You will work under general supervision and be based in Beijing, China.
From the employer
Job Title
Assistant business marketing managerJob Description
Job Responsibilities:
• Supports execution of go-to-market approaches for a designated portfolio encompassing products, solutions, and services, aligning with the overarching business strategy and marketing objectives, while collaborating with Business and Sales Leaders to ensure strategic coherence and effective implementation.
• Coordinates New Product Introductions (NPIs), ensuring alignment of marketing strategies and operational execution to optimize market penetration, customer adoption, and overall market leadership.
• Facilitates the collection of robust proof-points aligned with the consumer/customer centric strategies, supporting in identifying strategic opportunities driven by End-of-Life product strategies, thereby enhancing market positioning and competitive advantage.
• Acts as an interface to global business unit teams, developing and delivering the business plan for the sub-category in the region based on agreed strategic plan of record & annual operating plan.
• Works under general supervision, providing local insights on competition, consumer behavior, and market trends to influence global lead Value Proposition Creation (VPC) and Product Development Lifecycle Management (PDLM).
• Supports the execution of end-of-life plans for products, ensures smooth transitions for customers by providing timely communication, support, and alternative solutions to minimize disruption and maintains customer relationships.
• Develops category-specific omni-channel experiences and shopper journeys, concentrating on defining ""where to play"" and ""how to win"" to achieve the prioritized strategic business objectives.
• Assists in executing mid-term sales planning for the sub-category, ensuring that plans are aligned with both financial and operational objectives to support overall business goals.
• Uses category analytics and consumer insights to help in driving continuous performance improvement, addressing knowledge gaps and accelerating performance for the associated sub-category.
Minimum required Education:
Bachelor's Degree/ Vocational Education in Marketing, Sales, Business Administration, Product Management or equivalent.
Minimum required Experience:
No prior experience required with Bachelor's OR minimum 4 years of experience with Vocational Education in Marketing Technology, Medical Technology, Healthcare, Commercial Services Management or equivalent.
Not this one either?
Claude or ChatGPT reads the other 90,537 for you.
Get better matches →
