Product Marketing Manager (Healthcare)

Phamily Open · verified Sep 19, 2026

New York Manager Product Marketing

Mid-level Product Marketing role at Phamily. New York · $105,000–$125,000 base.

SalaryStated by Phamily

$105,000 – $125,000

Base salary for this role, in USD per year, as published in the posting.

This role, from PhamilyOur estimate for the market: $132,225–$170,000

Below the market median of $142,875 for mid-level product marketing roles in New York.

Worked out from 60 postings that stated pay, median $142,875. Last updated Sep 17, 2026.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Use customer, prospect, and analyst conversations to sharpen positioning and spot market opportunities
Support enterprise deals with tailored messaging, objection responses, differentiation, and win-loss insights
Turn customer results into case studies, ROI evidence, and clinical proof, then manage their release
Give sales competitor battlecards, category strategies, and timely intelligence for active deals
Test messaging with target personas and build tiered launches using AI-assisted workflows

What you bring

At least five years in product marketing, ideally within healthcare technology or digital health
Show practical use of AI tools to speed marketing workflows and improve your output
Translate technical capabilities into business value and support enterprise or B2B sales teams
Understand care management, population health, or value-based care, with strong communication and storytelling
Bring cross-functional and analytical experience plus a bachelor's degree in a relevant field

Who this fits

You’ll suit a new capability where a builder mindset matters and processes may still be developing. The role is full-time and fully on-site in Manhattan, five days each week, working across product, marketing, solutions, business intelligence, and sales. You’ll report to the Director of Strategic Growth.

From the employer

Product Marketing Manager

Location: Manhattan, NYC

Job Type: Full-time: 100% On-Site - 5 days a week

Job reports to: Director of Strategic Growth

Salary Range: 105K-125K annually

About Jaan Health/Phamily

Jaan Health is a leading AI-based care management company serving healthcare providers. For nearly a decade, the company has leveraged its easy-to-use, proprietary technology to enable health systems, medical groups, and ACOs to deliver high-quality, high-ROI proactive care to hundreds of thousands of previously underserved patients.

Phamily, the company's core technology platform, has transformed chronic disease management with clinically tested AI and easy-to-use technology that enables physicians and care teams to offer high-touch, individualized patient care that has been proven to reduce investment in extra labor and the overall cost of care. Phamily helps ensure healthcare providers are compensated fairly for providing high-quality care between office visits, while improving the lives of patients with chronic diseases. Learn more at phamily.com.

Job/Role Description

The Product Marketing Manager will help expand Phamily’s tech-enabled care transformation services into the enterprise healthcare market: health systems, health networks, and large physician groups.

This role sits at the intersection of Product, Marketing, and Sales and plays a key role in communicating the value of Phamily’s AI-powered care management capabilities to healthcare organizations.

The Product Marketing Manager will translate Phamily’s care management solution and complex healthcare workflows into compelling, outcome-focused messaging that shows how our solution fits into provider environments, helping clinical and operational leaders improve patient outcomes, streamline care delivery, and drive sustainable revenue from proactive care programs. This includes supporting product and service launches, developing sales enablement materials, and ensuring consistent messaging across marketing and sales channels.

This will be a new capability at Phamily. We are an AI company, and we want you to thoughtfully consider the best practices from traditional approaches to product marketing–and then leverage AI to build a better, faster, more scalable approach from the ground up.

Key Responsibilities:

Establish a regular cadence of customer, prospect, and analyst engagement to surface insights that sharpen positioning, inform product direction, and identify emerging opportunities.
Provide direct support for enterprise deals, custom positioning, objection handling, and competitive differentiation, and build a win-loss analysis program that feeds back into messaging and strategy.
Partner with Product, Solutions, and BI to capture and package customer performance data and outcomes into content-ready proof points (case studies, ROI data, clinical results). Own the project management of getting these stories out of the organization.
Build and maintain competitive battlecards for key competitors. Develop offense/defense strategies by competitor category. Equip sales with real-time competitive intelligence for active deals.
Develop a rigorous approach to testing messaging with target personas, not just crafting it, but validating what resonates through customer conversations, sales feedback, and market signals.
Establish an S-M-L framework for right-sizing product or services launches, from minor feature updates to major capability launches, with appropriate cross-functional coordination for each tier. Build toward a regular launch cadence.
Leverage AI tools (Claude, etc.) to accelerate competitive research, messaging iteration, battlecard creation, market scanning, and enablement content development. Build repeatable AI-assisted workflows that let a lean PMM function operate at enterprise scale.

Requirements:

5+ years of experience in product marketing, preferably in healthcare technology or digital health
Demonstrated experience using AI tools to accelerate product marketing workflows, competitive analysis, messaging development, enablement creation, or market research. You can show how AI makes you faster and better, not just that you've tried it.
Strong ability to translate technical product capabilities into clear business value
Experience supporting enterprise or B2B sales teams
Familiarity with healthcare delivery models such as care management, population health, or value-based care
Excellent communication, presentation, and storytelling skills
Experience working cross-functionally with product, marketing, and sales teams
Strong analytical skills and ability to interpret market insights
Bachelor’s degree in marketing, business, healthcare administration, or a related field

Preferred Requirements:

Entrepreneurial DNA: A 'builder' mentality with the ability to operate effectively in high-ambiguity environments where processes may not be fully fleshed out.

Our Compensation & Benefits

Salary Range: 105K-125K annually Competitive compensation commensurate with experience
Potential to earn equity based on performance
Medical, dental, and vision coverage for employees and dependents at a nominal cost
Paid maternity leave
FSA and Dependent Care account options
401(k) Eligibility after 6 months of full-time employment
Collaborative, mission-driven work environment

If you take pride in delivering results, embrace challenges, and proactively seek improvement, then this is the place for you. You’ll join a smart, humble, and collaborative team dedicated to improving healthcare.

Equal Employment Opportunity

Phamily is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, genetics, veteran status, sexual orientation, gender identity or expression, or any other legally protected status.