Senior Performance Marketing Strategist - Personal Health Care

P&G Open · verified Sep 18, 2026

MASON BUS AND INNOVATION CTR Full-time Senior Performance Marketing

Senior Performance Marketing role at P&G. MASON BUS AND INNOVATION CTR · full-time · $110,000–$165,300 base.

SalaryStated by P&G

$110,000 – $165,300

Base salary for this role, in USD per year, as published in the posting.

Role brief

Growth Roles summary, based on the employer's posting.

What you'll do

Set performance media strategy around category growth and define each channel’s role
Launch campaigns across retail media, search, social, programmatic, and affiliate channels
Manage daily trading, bids, budgets, pacing, and delivery against KPIs
Use performance data to improve creative, audiences, messaging, and media activation
Connect performance plans with national media while following buying governance

What you bring

Bachelor’s degree in marketing, business, communications, advertising, or a related field
Three to five years in performance media, with indirect-sales experience required
Record of growing direct-to-consumer brands through media, including social selling platforms
Knowledge of ecommerce platforms, technologies, data, and digital channels
Analytical, collaborative, and operationally disciplined, with web analytics experience

Who this fits

You’ll suit a senior role that combines strategic direction with hands-on campaign management and independent work in ambiguity. The job requires a hybrid schedule from P&G’s Cincinnati, Ohio office, and immigration sponsorship is unavailable.

From the employer

Job Location

MASON BUS AND INNOVATION CTR

Job Description

The Senior Performance Marketing Strategist leads the development and activation of performance media strategies that drive digital commerce growth aligned with P&G Personal Healthcare brand goals.

This role blends strategic leadership with hands-on performance management—owning campaign approach, activation guidance, optimization, measurement design (including tagging and testing), and cross-functional coordination to ensure performance investments work in synergy with national media and broader growth plans.

To be successful in this role, we’re looking for a leader who is adept at defining:

Clear performance media strategy tied to category growth goals, with defined channel roles and investment logic.
Repeatable optimization system: always-on pacing governance, structured testing plan (tagging + A/B), and performance reporting that drives decisions.
Search + retail media plan that improves discoverability and conversion through keyword strategy, eRS briefs, and continuous optimization.
Strong cross-plan integration with national media which reduces redundancy and increases total effectiveness.
Consistent stewardship against media buying principles and governance, with documented best practices and scalable operating rhythms.

Key Responsibilities:

Lead and direct the development and implementation of media strategies that drive digital commerce growth aligned with category goals.
Translate business objectives into performance plans and channel roles across priority digital ecosystems (e.g., retail media, eRetail search, social, programmatic, affiliate).
Launch and manage performance marketing campaigns across digital channels; own day-to-day trading and bid management to maximize outcomes (e.g., ROAS, CPA, LTV).
Continuously optimize campaigns based on performance data and insights—monitor pacing, budgets, bids, and delivery vs. KPI commitments.
Utilize data-driven insights to monitor performance and identify/exploit optimization opportunities across creative/message, audience, and media activation.
Ensure performance investments are optimized to complement and work in synergy with national media investments—minimizing redundancy and maximizing effectiveness across the full plan.
Ensure all performance marketing activities adhere to P&G media buying principles and governance.

Job Qualifications

Bachelor's Degree in Marketing, Business, Communications, Advertising, or related field.
3-5 years of experience in performance media (preferably consumer goods); experience driving indirect sales is a must.
Proven track record of driving DTC brand growth with media and delivering results, including social selling platforms.
Strong understanding of ecommerce technologies, platforms, data, and best practices.
Deep knowledge of digital marketing channels including retail media, eRetail search, social (Meta & TikTok), SEO, SEM, programmatic, and affiliate marketing.
Strong analytical skills and proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and ecommerce platforms.
Excellent communication, leadership, and collaboration skills with the ability to influence and inspire cross-functional teams; proven operational discipline.
Unrelenting passion for driving digital sales outcomes with media and belief that more is possible; agile and thrives in a fast-paced environment.
Independent operator who performs well in ambiguity; influential internally and externally; high curiosity and challenges norms.
Ability to work hybrid schedule in Cincinnati, OH based office.

Compensation for roles at P&G varies depending on a wide array of equal opportunity factors including but not limited to the specific office location, role, degree/credentials, relevant skills, and level of experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

Our company is committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click HERE.

P&G participates in e-verify as required by law.

Qualified individuals will not be disadvantaged based on being unemployed.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Job Schedule

Full time

Job Number

R000150811

Job Segmentation

Experienced Professionals

Starting Pay / Salary Range

$110,000.00 - $165,300.00 / year