Health Care Director of TikTok Shop & Performance Marketing
At a glance
Leadership Performance Marketing role at P&G. MASON BUS AND INNOVATION CTR · full-time · $144,000–$190,000 base.
growthroles summary, based on the employer's posting.
What you'll do
- Set TikTok Shop direction and build the operating practices, skills, and repeatable methods used across Health Care brands
- Create performance marketing approaches for social selling and digital commerce
- Put measurement foundations in place, including tagging, dashboards, digital tools, staffing, and processes
- Build channel forecasts and inventory plans with Brand Online and Supply Planning colleagues
- Use platform data to review sales, ad spend, campaign results, and weekly brand performance, then guide next steps
What you bring
- At least six years in eCommerce, direct-to-consumer, social commerce, marketplaces, or a related area
- Hands-on background in integrated media planning, especially performance marketing
- A record of directing outside agencies or vendors, supported by strong project and communication skills
- Comfort using platform analytics, dashboards, and performance measures to make decisions
Who this fits
This director-level role suits a builder who can create new capabilities, adapt in uncertain conditions, and lead work across multiple functions. The job is based at the Mason Business and Innovation Center, and immigration sponsorship is unavailable.
From the employer
Job Location
MASON BUS AND INNOVATION CTRJob Description
We're hiring a Director, TikTok Shop & Performance Marketing to build and scale social commerce capabilities across P&G Health Care. This leader will serve as our in-house expert, partnering with Brand leaders and cross-functional teams to create a best-in-class social commerce ecosystem that delivers meaningful business growth.
Success in this role requires equal parts commercial acumen, operational excellence, and growth mindset. You'll shape how we work across Marketing, Media, Digital Commerce, Supply Chain, Planning, IT, and Customer Service, while holding agency partners accountable for delivering measurable business outcomes.
Direct TikTok Shop experience is a plus, but not a requirement. We're looking for a builder: someone who thrives in ambiguity, learns quickly, challenges norms, and is excited to help define the future of social commerce.
Responsibilities
- Serve as the organization's subject matter expert on social commerce, leading TikTok Shop strategy, operations, capability development, and scaling best practices across P&G Health Care brands
- Responsible for developing best-in-class performance marketing models across social selling & digital commerce
- Capability Building: Identify, design and ensure delivery of the infrastructure required to support this work inclusive of but not limited to tagging strategies, measurement requirements, digital tools and dashboards, people needs and organization and process.
- Accountable for developing channel forecasting capabilities and inventory planning, in partnership with Brand Online and Supply Planning counterparts
- Leverage platform tools to track sales, ad spend, marketing KPIs and campaign effectiveness to inform shop management/strategy
- Develop weekly brand-level reporting, insights, and data-driven action share-out mechanisms and lead regular meetings to delivery this package to Brand leadership
- Lead cross-functional teams across Brand, Marketing, Media, Supply Chain, Planning, IT, Finance, Customer Service, and Digital Commerce to build scalable social commerce operations and remove barriers to growth.
- Hold agency partners accountable for delivering commercial growth, operational excellence, and continuous optimization against agreed business objectives
- Liaise with TikTok and other platform account teams
- Track the competitive landscape and translate signals into actionable recommendations
Job Qualifications
- Minimum of 6-8 years in eCommerce, DTC, social commerce, marketplace, or adjacent
- Demonstrated experience in integrated media planning, with focus on performance marketing
- Demonstrated success managing external agencies or vendors
- Strong interest in social commerce, TikTok trends and TikTok Shop
- Excellent project management and communication skills.
- Data-savvy, with experience using platform analytics, dashboards, and performance metrics. P&L fluency a plus.
- Experience in a fast-paced, cross-functional environment.
- Unrelenting passion for driving digital sales outcomes with media and belief that more is possible.
- Demonstrated ability to thrive in ambiguity, move with agility, challenge conventional thinking, and build new capabilities from the ground up
Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.
We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click HERE.
Procter & Gamble participates in E-Verify.
Qualified individuals will not be disadvantaged based on being unemployed.
P&G is dedicated to meeting the needs of applicants requesting an accommodation/adjustment due to a disability in order to complete the online application process. If you have a disability that affects your ability to complete our online application process, please visit our Disability Accommodation Page.
Job Schedule
Full timeJob Number
R000158201Job Segmentation
Experienced ProfessionalsStarting Pay / Salary Range
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