Senior Brand Manager
At a glance
Senior Brand Marketing role at P&G. KUALA LUMPUR GENERAL OFFICE · full-time.
Pay not stated Brand Manager salary
growthroles summary, based on the employer's posting.
What you'll do
- Build Malaysia commercial plans by evaluating brand ideas, portfolio pricing, and consumer shopping barriers
- Use consumer and shopper insight plus campaign results to shape growth models for P&G brands
- Lead brand-building work across online and offline retailers, including campaigns and activation initiatives
- Turn consumer needs into packaging and formula input for the technical team
- Create digital, print, social, ecommerce, sampling, in-store, promotion, pricing, ATL, and BTL toolkits
What you bring
- A bachelor’s degree in any discipline, ideally with business or marketing coursework
- Three to seven years in brand management, consulting, consumer journey design, or a comparable area
- Strong understanding of Malaysia’s market and local consumer behavior
- Strategic and analytical judgment that connects multiple data points into fresh insights
Who this fits
This role suits a senior marketer who can lead multifunctional work and collaborate with Consumer Market Knowledge, Sales, Communications, and Finance. You’ll report to the Commercial Director and work on Malaysia-focused brand plans from the Kuala Lumpur General Office.
From the employer
Job Location
KUALA LUMPUR GENERAL OFFICEJob Description
Senior Brand Manager
Do you want to lead marketing and commercial plans for one of our billion-dollar brands? The Brand Manager identifies business opportunities and works with the multi-functional team to build cohesive commercial plans!
You are expected to lead and collaborate with different subject matter experts to deliver end-to-end plans for Malaysia via qualifying Brand communication ideas, adjusting portfolio pricing and identifying shopping barriers and opportunities.
Your Team
You will report to the Commercial Director for the Category or Business Unit. You will work extensively with colleagues from Consumer Market Knowledge, Sales, Communications, Finance etc.
What Success Looks Like
- Demonstrate positive relationship building skills in engagements with multi-functional teams
- Deliver Scorecard Business Targets, in line with the goals of the Business Unit
- Deliver Category growth, market penetration and gaining of New Users via Products Innovation Design
- Successful Design and Deployment of Marketing Toolkits for the Brand
Responsibilities of the role
- Define Growth Models for unlocking growth of P&G brands via relevant consumer and shopper insight, and campaign analysis
- Lead brand building strategies, activities and initiative maximization across online and offline retailers
- Identify consumers’ needs and wants for P&G’s products, and provide inputs to technical team to design the right package and formula to win with local consumers
- Communicate with local partners, stakeholders and suppliers to drive P&G business initiatives
- Develop initiative fit-for-use toolkits (including digital campaigns, prints, digital i-banners, social & eCommerce contents, sampling trial toolkits, in-store activation and demos, etc.)
- Craft promotion/pricing strategy and ATL and BTL marketing plans for your brand
Job Qualifications
- Candidate must possess at least a Bachelor’s degree in any field (preferably with some business or marketing focus)
- 3-7 years of brand management, consulting or consumer journey design experience or similar, preferably from FMCG industry
- Possess strong market knowledge of Malaysia as the role requires local consumer understanding to develop brand equity and marketing strategies for the market
- Excellent forward-thinking, strategic and courageous leadership skills
- Strong strategic and analytical thinking, able to connect multiple data points to further generate new insights
- An ability to drive innovation and brand growth
- Strong ability to communicate and teamwork capabilities
Job Schedule
Full timeJob Number
R000159013Job Segmentation
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